Field Marketing Manager - Tequilas
Brown-Forman - Irvine, CA

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Scope of Position: To accelerate value share growth where significant geographic, consumer, and or portfolio opportunities exist.
Job Description:
Local Consumer Marketing
Leads the development, localization, implementation and evaluation of local brand consumer activation programs and plans to maximize growth, profitability and brand equity, consistent with national brand strategy
• Localize National Marketing plans by leveraging national brand promotional platforms and applying local market insights.
• Work with Brand teams to create local promotions and support materials consistent with brand strategy and equity guidelines
• Identifies, implements, and executes relevant events and sponsorships; Establishes relevant partnerships that will improve the overall market plan
• Work with Brand and BF media to identify and implement local media plans
• Evaluate programs and initiatives, making recommendations for discontinuation or improvement
• Partners with CA sales team to educate, plan, execute and evaluate agency (Greenhouse) execution of assigned brand initiatives
• Provide input into local resource allocation decisions and manage local consumer marketing funds (sponsorships, local media, consumer focused tastings, brand events)
• Serves as a critical resource for consumer and competitive insights to be expedited to Brand Teams
• Champions Brand building by providing brand/category/portfolio expertise and conducts tastings and brand education training.
Reporting Relationships:
Reports to: Brand Integration Director and Division Portfolio Manager
Manages: 2 Brand Champions- Directly, Greenhouse- Indirectly
Success Factors:
• Creativity: ability to translate strategic plans into relevant, energizing ideas
• Action-orientation: motivation and ability to implement and execute solution based programs and initiatives.
• Organization & Planning: competent in developing plans, allocating resources, and tracking against plan
• Communication: strong oral and written communication skills
• Collaboration: ability and willingness to work in a collaborative environment across multiple stakeholders
Must have requirements:
• Bachelor’s Degree with Marketing major preferred, plus 3-5 years sales and marketing experience or field marketing experience within the beverage or CPG industry.
• Excellent interpersonal skills, oral and written communication skills.
• PC proficient in Word, Excel and PowerPoint.
• Demonstrated ability to create, control, and maintain financial and/or business analyses, including budgets.
• Excellent strategic and tactical skills; demonstrated ability to implement and adapt national programs to the field.
• Willingness to travel approximately 30%, and ability to work nights and weekends as required.
• Strong interpersonal skills; demonstrated ability to develop and maintain effective working relationships with all members of extended brand teams.
• Sound financial skills: Experience in building and managing a budget.

About this company
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Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville,...