Field Marketing Manager - Tequilas
Brown-Forman - Irvine, KY

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Scope of Position: To accelerate value share growth where significant geographic, consumer, and or portfolio opportunities exist. Job Description: Local Consumer Marketing Leads the development, localization, implementation and evaluation of local brand consumer activation programs and plans to maximize growth, profitability and brand equity, consistent with national brand strategy • Localize National Marketing plans by leveraging national brand promotional platforms and applying local market insights. • Work with Brand teams to create local promotions and support materials consistent with brand strategy and equity guidelines • Identifies, implements, and executes relevant events and sponsorships; Establishes relevant partnerships that will improve the overall market plan • Work with Brand and BF media to identify and implement local media plans • Evaluate programs and initiatives, making recommendations for discontinuation or improvement • Partners with CA sales team to educate, plan, execute and evaluate agency (Greenhouse) execution of assigned brand initiatives • Provide input into local resource allocation decisions and manage local consumer marketing funds (sponsorships, local media, consumer focused tastings, brand events) • Serves as a critical resource for consumer and competitive insights to be expedited to Brand Teams • Champions Brand building by providing brand/category/portfolio expertise and conducts tastings and brand education training. Reporting Relationships: Reports to: Brand Integration Director and Division Portfolio Manager Manages: 2 Brand Champions- Directly, Greenhouse- Indirectly Success Factors: • Creativity: ability to translate strategic plans into relevant, energizing ideas • Action-orientation: motivation and ability to implement and execute solution based programs and initiatives. • Organization & Planning: competent in developing plans, allocating resources, and tracking against plan • Communication: strong oral and written communication skills • Collaboration: ability and willingness to work in a collaborative environment across multiple stakeholders Must have requirements: • Bachelor’s Degree with Marketing major preferred, plus 3-5 years sales and marketing experience or field marketing experience within the beverage or CPG industry. • Excellent interpersonal skills, oral and written communication skills. • PC proficient in Word, Excel and PowerPoint. • Demonstrated ability to create, control, and maintain financial and/or business analyses, including budgets. • Excellent strategic and tactical skills; demonstrated ability to implement and adapt national programs to the field. • Willingness to travel approximately 30%, and ability to work nights and weekends as required. • Strong interpersonal skills; demonstrated ability to develop and maintain effective working relationships with all members of extended brand teams. • Sound financial skills: Experience in building and managing a budget.
City of Louisville, KY - 18 months ago - save job - block
About this company
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Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville,...