Pearson has one defining goal: to help people progress in their lives through learning. We champion innovation and we invest in models for education that deliver on our promise for effective, accessible, and personal learning from early literacy, college and career readiness to professional education, through data informed instruction and inventive applications for mobile and digital learning.
Pearson, the world's leading learning company, has global-reach and market leading businesses in education, business, and consumer publishing and is listed on the London and New York stock exchanges (UK: PSON; NYSE: PSO). For more information, visit www.pearson.com.
Pearson is an Equal Opportunity and Affirmative Action Employer, and a member of E-Verify. All qualified applicants, including minorities, women, veterans, and people with disabilities are encouraged to apply.
Specialist role; recognized authority within specific area of coverage. Primary external marketing conduit through which campaigns are launched. Provides rich guidance and collaborates openly across product team. Creates and maintains strong connection with colleagues and/or customers.
Communicates campaign to sales force
Supports and initiates local field selling events
Trains sales force in product and supports field activity, drives, tracks and analyzes campaigns and conducts win/loss analysis
Provides products and customer feedback to geography marketing and LOB
Creates competitive product review and supports mapping curriculum for adoptions
Develop and oversee marketing and sales support strategies, launches, campaigns, initiatives, plans, and budgets to support assigned program offerings over their full lifecycles
Track revenue performance of existing products and initiate, define, and measure marketing programs to drive leads and revenue
Be responsible for marketing budget and effectiveness of marketing spend and profit contribution
Develop cutting-edge materials that establish leadership and key message points based on an expert understanding of the customers and competitors
Support the Editorial planning process by providing critical insight and data that help define the next generation of program features and elements
Refine market segmentation and optimize go-to-market strategy as required, helping to guide market strategy, intelligence and research activities and assisting the Sales team in fostering a market-driven and market-research oriented culture
Attend selected conferences and interact with educators, partners, and others to maintain awareness of market conditions, the competitive landscape, products/services, and industry trends surrounding assigned products
Achieve revenue targets
Establish and implement marketing and lead generation campaigns, Web sites, strategies, tactics, communications, and messaging to existing customers and potentially new customers
This is a high-energy role that demands successful experience in the development and execution of marketing plans and requires familiarity with print product and media programs, product management, business development initiatives, and marketing communications, as well as strong organizational skills and the ability to work collaboratively with multiple product teams and customers.
Essential Qualifications and Skills
Bachelor's degree--marketing, business communications, or related field preferred--with three years of successful sales and field marketing experience required
Ability to foster strong relationships with internal and external partners, excellent organizational, time management, communication and inter-personal skills
Experience working on a variety of marketing and market development activities preferred
Experience managing projects from inception to completion, including managing to a timeline and budget
Experience working both independently and in a team environment preferred
Adept at using Microsoft Office suite (Word, PowerPoint, Excel and Outlook)
Experience with exposure to graphic design programs preferred
Highly motivated, organized individual with ability to prioritize multiple projects and deadlines
Outstanding communication skills required
Excellent presentation and speaking skills
Effective organizing and prioritizing skills
Works well in a team environment
Ability to handle occasionally stressful situations
Knowledge of the testing industry and/or electronic testing preferred
Desirable Qualifications and Skills
Exhibit special expertise in the areas of strategic planning, research and marketing, and product planning
Ability to manage multiple priorities and to interface effectively with customers and with other departments within the organization
Strong analytical skills to both gather and interpret key data points to drive campaign decisions
Experienced presentation skills and the ability to shape perception very important
Working knowledge of project management, spreadsheet and word processing software
Excellent interpersonal skills very valuable in driving concensus and momentum around campaigns
Strong aptitude and curiosity to leverage Social Marketing and Data Analytics in reaching targeted customers
# of Positions:
Regular Full Time
Pearson is an international media company with world-leading businesses in education, business information, and consumer publishing. Our...