Financial Analyst – Original and Exclusive Content
Hulu - Los Angeles, CA

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Hulu's mission is to help people find and enjoy the world's premium video content when, where and how they want it. If you're the kind of person who obsesses over details, thrives in a collaborative environment, and jumps at the opportunity to take on new challenges, Hulu may be the place for you.

We are looking for a Financial Analyst to lead the Original and Exclusive Series effort on our Financial Planning & Analysis (FP&A) team. Primary responsibilities will include building budgets and forecasts, preparing reports for management, and assisting with content & marketing performance tracking of individual campaigns and forecasting of future marketing campaigns. While some pieces will be routine, many projects will be ad hoc. Due to the “undefined” nature of the work, the successful candidate will have the aptitude to tackle multiple projects, problem-solve, and efficiently execute deliverables. This position reports to the Manager, FP&A Content and works as part of a small team focused on content performance that is part of the larger FP&A and Accounting group which supports the entirety of Hulu's business.

Responsibilities

Preparing and building weekly, monthly and quarterly metrics reporting packages for management

Assessing online marketing performance and ROI by benchmarking against historical metrics

Compiling weekly performance data from all offline (TV, radio) and online marketing campaigns (SEM, display, and video)

Establishing marketing campaign goals upfront prior to campaigns with relation to impressions served, CTR, unique visitors, views, completion rate, etc.

Valuing potential series for financial viability/lead preparation of series green light estimates

Interface and develop formal processes with various departments, notably the Content Development and Marketing teams

Digging deep into mass data files, analyzing and calculating internal traffic metrics

Assisting with the preparation of weekly, monthly and annual projections

Actual vs. budget variance analysis

Creating and maintaining a long-range Original and Exclusive Series business plan

Qualifications

1-3 years of FP&A work at a studio, production company or other relevant entertainment/marketing experience

Bachelor's degree with a major/emphasis in Accounting, Finance, or Economics is preferred

Exceptional analytical abilities, strong MS Excel and PowerPoint skills

Experience with analyzing success metrics for marketing campaigns

Demonstrated experience with Google Analytics/Adwords, Facebook Insights, etc.

Knowledge of online pricing structures (CPM, CPC, CPA, CPL) and media types (banners, skyscrapers, etc.)

Strong work ethic, high sense of urgency and ability to work extended hours

Experience in a roll-up-your-sleeves environment is a plus

Detail oriented and exceptional organizational skills

Excellent verbal and written communication skills with the ability to interact at all levels of the organization

Hulu is an equal opportunity employer.

Hulu - 2 years ago - save job
About this company
Hulu is a go-to service for online TV. The company operates an ad-supported website Hulu.com that allows viewers to watch online video...