Scientific and technological innovation is at the heart of bioMérieux's strategy. A world leader in the field of in vitro diagnostics for 50 years, bioMérieux designs, develops, produces, and markets diagnostic systems for medical and industrial applications. bioMérieux's solutions (reagents, instruments, software, and services) are used to determine the source of disease and contamination to improve patient health and ensure consumer safety.
To fulfill its mission to improve public health worldwide, bioMérieux is present in more than 150 countries through 41 subsidiaries. Its world headquarters are located in the Lyon area in France.
We are committed to creating an optimal work environment that fosters teamwork, emphasizes training and offers international career development opportunities.
bioMérieux is an Equal Opportunity, Affirmative Action Employer. M/F/D/V
The Global Product Manager will provide product and marketing expertise regarding instrumentation and software for the definition of company’s strategy in the Identification (ID) and Antimicrobial Susceptibility (AST) business segment.
Ensure correct execution by overseeing product definition and marketing activities for all business entities’ products within the segment.
-Analyze market to determine customer needs, company’s ability to meet those needs, gaps, and competitive advantages and disadvantages.
-Identify requirements/ features to be considered for implementation within product range. Identify solutions needed in the market to complete product range with competitive advantage.
-Contribute to marketing and business plans for the business segment in collaboration with relevant local and global product managers.
-Support future software product additions in terms of marketing tools and subsidiary support to bring added value and differentiation vs. competition to maximize the business opportunity.
-Develop, coordinate, and implement new product launch activities to include: business and marketing plan, launch package, advertising and promotion plan, and subsidiary marketing training.
-Develop successful relationships with key opinion leaders on a global basis to help define and complete product offerings.
-Define budget priorities for product range in accordance with program direction, global strategy, and market needs.
-Conduct, coordinate, and facilitate market research surveys and marketing processes that support the overall marketing and business plan, in collaboration with the global business intelligence function.
-Develop marketing tools and methods to bring added value and differentiation vs. competition to maximize the business opportunity. Become the expert on the corresponding competitive products.
-Develop and maintain a proof source (publications, abstracts, and posters, etc.) program that results in the creation of a customer network that supports our product line value proposition.
• Dual competence in identification and susceptibility testing and in marketing: BA/BS in microbiology or equivalent with at least 5 years related experience.
• Sales experience preferred
• Five years experience in healthcare marketing or life science industry
• Experience with the product line is a plus
• Knowledge in all areas of clinical identification and susceptibility testing
• Cross-cultural awareness
• Fluent in English, working vocabulary of French a plus.
• Travel up to 30%.
3. Strategic thinking
4. Communication skills
6. Team orientation
7. Analytical skills
Biomerieux - 13 months ago
bioMérieux is a leading international diagnostics group that specialises in the field of in vitro diagnostics for clinical and...