Google Analytics - Web Analyst
Balaji Inc - Redwood City, CA

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Company Description:
Founded in 2006, Balaji Inc is a San Francisco Bay Area based boutique consulting firm specializing in Online customer experience and revenue growth. We provide our clients with deep expertise in Web Analytics, Product Management, Marketing, Product Development and Project Management. Balaji Inc. brings business and technology expertise together to help companies drive enterprise performance, accelerate innovation, enhance the customer experience, and increase employee productivity. Balaji Inc. consultants come with significant expertise and a background of having worked for top-notch consulting firms delivering solutions to large global 2000 organizations around the world. Its consultants are often partners in enhancing innovative capabilities within their client organization.

Job Description:
Our Client, a multibillion dollar software provider of business and financial management solutions for small and mid-sized businesses is seeking Sr. Web Analyst – Google Analytics within their Analytics Group.

Location: Redwood City, CA

Duration: 1 month contract

Job Type: Contract

Create and setup goals, funnels and eCommerce metrics in Google Analytics

Create holistic dashboards with data from Google Analytics Premium and other sources for presentation to property partners and others

Test the implementation of GA tracking calls throughout the development lifecycle

Utilize both quantitative and qualitative data, for example: relating clickstream data and other customer interactions

Make recommendations for optimizing the performance of digital properties and programs

BA/BS degree in Computer Science or other technical degree

At least three years of experience working with standard clickstream analysis tools, particularly Google Analytics

Experience implementing and analyzing site analytics, A/B testing, behavioral targeting and survey tools on high volume web sites

Knowledge of best practices for web data collection and reporting

Strong understanding of the technical differences between data capture methods (page tagging, packet sniffing, log files, etc.) and ability to adjust analysis approaches for each method

Strong Excel skills

SQL experience is preferred to be able to mine and manipulate large data sets

Highly analytical

Ability to define and recommend measurements to support data driven decision making

Good communication skills and a proactive approach to client management;

SQL, Microsoft Excel skills