TIME is looking for a bright, optimistic, hard-working “idea person” to join our team as an Integrated Marketing Manager based in New York City.
In this role, you will manage several advertising categories and partner with our global advertising sales staff to drive revenue growth. With a strong focus on client objectives and strategies, your job responsibilities will fall into three separate areas of advertising sales marketing:
Idea development, where you will create solutions-based marketing programs for accounts in various industry categories, fostering ad/sponsorship revenue growth and generating new business opportunities for digital, print, mobile, social, tablet and events.
Brand development, where you will articulate the marketplace differentiation for TIME, framing for the media-buying community what makes our products and audiences superior in the media marketplace
Product development, where you will work advertising sales, marketing, editorial, circulation and digital colleagues to create new advertising vehicles for our marketing partners, including editorial franchises, partnerships, merchandising, custom publishing and cross-media advertising opportunities with other Time Inc. titles, CNN, etc.
Key responsibilities include:
Generating smart, integrated platforms by collaborating and brainstorming with sales, marketing, creative services, research, events, outside partners and, where appropriate, colleagues from other Time Inc. brands
Developing and writing compelling, strategic proposals that effectively communicate program concepts, benefits and requirements to advertising partners
Facilitating successful execution of programs upon activation, ensuring proper representation of our brands and advertising partners
Attending sales calls with account executives to present marketing programs
Tracking competitive set marketing activity, positioning and events in relevant categories
3+ years previous online advertising or marketing experience or
4+ years media business experience in sales development, account management/client services
Familiarity with online tools (workflow systems, research, etc.) a plus
Enthusiastic, energetic, focused individual, highly detail oriented and able to thrive in deadline-driven environment
Exceptional proposal writing, presentation and interpersonal skills
Extensive background generating and executing multi-platform, integrated programs
Strong balance of strategic and creative ability
Familiarity with print and online research (e.g., MRI, MMR, @plan, comScore, etc.); proficiency in PowerPoint and Excel
Time Inc. - 15 months ago