Large Law Firm Marketing Manager - Pricing
Thomson Reuters - Eagan, MN

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The Marketing Manager--Pricing will provide leadership and expertise in executing the LLF pricing strategy, as well establishing retail pricing across product lines for the Large Law core business. This person will also demonstrate the effective use of marketing and pricing strategies, and the execution of marketing plans for Large Law Firm customers. Finally, this person will be responsible for developing opportunities and implementing strategic programs that drive retention and new sales revenue in within the segment.
MAJOR AREAS OF ACCOUNTABILITY:
  • Work with the product owners & marketing leads to establish viable retail pricing models for new products.
  • Work with the product owners & marketing leads to analyze, assess and revise established pricing models and price points on an ongoing basis.
  • Provide input into and participate in the enhancement and development of retention and acquisition programs that align with LLF’s strategic pricing principles.
  • Provide feedback on and contribute to the overall evolution of LLF’s strategic pricing strategies based on experiences working with customers.
  • Lead and participate in shaping pricing strategy that will attain new customer growth while preserving and retaining existing customer base.
  • Partner with finance, database marketing, market research, field sales and other segments to collaboratively explore issues, develop recommendations, and implement marketing solutions.
  • Translate broad strategies into clear objectives and marketing initiatives.
  • Utilize quantitative skills to interpret and assess financial and demographical data to provide recommendations and develop marketing programs.
  • Manage development and execution of channel strategies and programs, support tools, and customer communication plans via the selected channels for the Segment.
  • Communicate business plans and strategies to key executives.
  • Presentation of marketing strategies to generate support and enthusiasm across internal departments, management, and field organization.
  • Interpret and analyze financial and market trends to ensure effective channel strategies and programs for the Segment.
  • Lead cross-segment business case development process.
  • Analyze and develop procedures to measure and track success of channel strategies and programs.
  • Manage workload and priorities of a supporting team.
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Qualifications
POSITION REQUIREMENTS:

Education and Experience:
  • Four-year college degree in business or marketing related field, MBA or JD preferred.
  • 8-10 years business experience in strategic marketing or business development with progressive responsibilities and revenue accountability.
  • Knowledge of LLF market, familiarity with Westlaw special offer contracts, and experience negotiating significant contracts with large law firm customers is preferred.
  • Knowledge of segment marketing or legal industry a plus.
  • Direct experience in the legal field or information industry a plus.
  • Experience developing and executing strategic programs
Knowledge and Skills:
  • Highly developed leadership and strategic thinking skills.
  • Very strong analytical skills
  • Ability to work independently.
  • Proven project management experience
  • Proven ability to manage cross-organizational teams
  • PowerPoint/Excel/Access experience, with knowledge of statistical analysis.
  • Exceptional oral and written communication skills.
  • Ability to present and communicate complex information to a broad audience of executives, professionals, and field representatives.
  • Must be an action-oriented individual.
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Job: Marketing & Communications
Primary Location: US-MN-Eagan

Organization: L LLF Marketing
Schedule: Full-time
Education Level: Bachelor's Degree (±16 years)
Job Type: Standard

Travel: No

Thomson Reuters - 19 months ago - save job
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