McGraw-Hill School Education (MHSE), the leading provider of print and digital educational materials for the Intervention, Adult Basic Ed and Workforce markets, has an exceptional opportunity for a Product Marketing Manager , located in Columbus , OH .
McGraw-Hill School Education (MHSE), the leading provider of educational materials for Grades PreK-12, has an exceptional opportunity for an experienced Product Marketing Manager, located in Columbus, OH. This position will support key programs within our product portfolio and will be responsible for ensuring that we are developing the best programs for the market by employing market research, customer segmentation, Voice of the Customer, product portfolio management, competitive positioning, market assessment, pricing, and new product development across assigned product lines.
We are searching for a strategic, innovative thinker experienced in marketing strategy and product management. The ideal candidate will have a passion for education and marketing and get excited about supporting the transformation of a market leading company.
In your role as a Product Marketing Manager you will be the expert on the specific product line and the market(s) the products serve. You will be able to translate this knowledge into high-impact programs and materials that clearly communicate the value of our products in the marketplace.
Here is what our high achievers do every day:
Segment the market including effective product positioning, storytelling, bundling and pricing
Collaborate within marketing, as well as with sales and product development to ensure the voice of the customer is always represented
Budget/P&L management that includes developing revenue targets, accurate forecasting, profitability and pricing review and analysis
Review and translate insightful, comprehensive market research to understand the needs of the market and turn them into product requirements
Collaborate with sales and marketing counterparts to drive revenue through strategic market planning and execution
Lead efforts to understand the competitive landscape and provide competitive differentiation through sales support and the development of product plans
The Product Marketing Manager must be hands-on and detail-oriented, and able to deliver results in a fast-paced environment. This person must have strong interpersonal, communication, and problem-solving skills. This individual will be a team player who is well versed in details.
Confident and willing to take risks, challenge conventional thinking, and make smart decisions
Strong ability to influence at all levels within the organization
Strategic thinker who puts the needs of the whole over their individual contribution
Effective communicator in both written and verbal forms
Results oriented with a sense of urgency
Always acts with the highest level of ethics and integrity
Education and/or Experience:
Bachelor’s Degree in Marketing, Psychology, Business or related field
5+ years of relevant product management experience preferred
3+ years of experience with segmentation, positioning, pricing, and new product development practices required