MT - Marketing Coordinator
LEGOLAND - Hollywood, CA

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Support to the Marketing Department by helping plan and manage marketing, promotional and PR activities. Network and create partnerships with various businesses to drive volume into Madame Tussauds Hollywood.

Requirements/Qualifications:
Desired Skills and Experience:
• College degree preferably in marketing, OR equivalent experience in promotions and/or marketing.
• Must have a proactive, goal-oriented, can-do attitude.
• Have experience with guerilla marketing tactics/initiatives as well as in developing and executing promotional partnerships.
• A true desire to satisfy the needs of others in a fast paced environment
• Must be adaptable to change and used to multitasking.
• Refined verbal and written communication skills.
• Proven track record of success developing and maintaining social media platforms.
• Must be able to work independently after goals are established; agreed by department.
• Must have excellent communication, organization, and customer service skills.
• Proficient computer skills (Word, Excel, PowerPoint, Outlook, Photoshop).
• Valid CA Driver License, personal vehicle, and proof of insurance.

Responsibilities:
Key Responsibilities
• Weekly reporting to the Marketing & Event Managers of partner targets, outreach activity & event recap.
• Analyze reports on tourism to determine trends and develop promotional tie-ins.
• Understand, review and analyze sales by promotions reports to ensure effectiveness of promotions ROI.
• Explore and coordinate free advertising/promotional opportunities.
• Assist with the implementation of the Marketing campaign and strategy.
• Ensure all marketing expenditures are coded and input properly and in a timely matter.
• Oversee online updates and internal website (www.madametussauds.com/hollywood).
• Seek and coordinate cost effective ways to produce/deliver collateral – gather all print quotes in accordance with the Company’s printing procurement.
• Execute media plan including trafficking and invoicing.
• Maintain coupon inventory.
• Maintain and update marketing client/vendor database.
• Assist in event coordination, courtyard performances and figure stunting events as needed.

Key Objectives
• Assisting Marketing Department Managers with planning and executing promotional events that will focus on quick hits and keeping the MT’s brand top of mind in the public eye.
• Ensure that all marketing outlets have updated information on hours, pricing, promotions, etc. and the information is being communicated to all departments, guests and clients.
• Maintain, update and monitor all social networking platforms, including but not limited to, FaceBook, My Space, Twitter, on a daily basis.
• Work closely with Operations to ensure Front of House team duties are maximized driving volume via effective promotions.
• Coordinate and traffic all creative needs – including advertisements, website listings, promotions and phone messages.

About this company
66 reviews
LEGOLAND California is a 128-acre family theme park dedicated to families with children between the ages of 2 and 12. Just like with LEGO...