Incumbent is responsible in assisting management of direct mail operations including mailing list preparation and deadlines, marketing and promotion planning and analysis, and database maintenance in support of those duties. Incumbent coordinates, reports and audits on direct mail efforts and other marketing programs to ensure accuracy.
DUTIES& RESPONSIBILITIES include the following. Other duties may be assigned.
Capture and perform data analysis within player tracking to monitor performance.
Will review and monitor results from promotions to determine effectiveness and revenue generating impact.
Assists in the planning and implementation of promotional programs designed to attract and retain large groups of new and existing customers to the casino.
Lead analysis to gather data, organize it into reports and provide conclusions.
Coordinates reports and audits on direct mail to ensure accuracy. Perform analysis on direct mail efforts and maintaining accurate records.
Provide pre and post campaign analysis.
Responsible for data base integrity (security, data cleansing, NCOA, etc.).
Implement, develop and maintain Player Tracking Database.
Utilize knowledge of Structured Query Language (SQL), data warehouses, relational databases, and multi-dimensional databases in analyzing various data sources (ACSC, SDS, Bally BI Solutions, in-house databases, data warehouse, other third-party data sources, etc.) to develop the queries and procedures for extracting and communicating required information
Responsible for ensuring data integrity for all data sources used. Work closely with all areas of marketing and Information Technology staff to identify, troubleshoot, and resolve data-related issues of concern
Responsible for the strict adherences to Compliance policies, internal control procedures and the Casino's policies and procedures.
- 2 years ago - save job