Bidgely tells you how much energy your appliances use and crafts personalized recommendations for ways to save. Bidgely’s energy disaggregation platform increases customer engagement, allows utilities to segment their customers, and drives energy efficiency. Bidgely is a fast growing company with an aim to be in every home in the world. For more information, visit www.bidgely.com.
About the Job
Position Bidgely as a thought leader through white papers, case studies, blogs, social media, webinars, industry events, etc.
Attend utility industry conferences as a Bidgely ambassador.
Own the website layout and content; add SEO/SEM to all online pages
Manage corporate communication efforts to effectively reach a broad set of audience, including utilities, regulators, policy makers and energy vendors.
Create a toolkit to support all branding initiatives
Plan and lead company participation at industry events
Work with the designers and UI team to create marketing collaterals to support utility sales
Run consumer studies including marketing campaigns, recruiting subjects and designing experiments to demonstrate key benefits of the product/technology
Use market knowledge to continue to drive product innovation
Liaise with the products team to explore new ideas that will help sell more
Position Bidgely as the leading consumer brand in the residential energy analytics domain
Significant experience marketing in the energy domain
Experience marketing into Utilities or at least energy market a must
Combines strategy, creativity and analytics well
Excellent verbal and written communication skills
Experience in product marketing / corporate marketing / strategic marketing / marketing communication roles
SaaS product/ marketing experience preferred
Have done it before - possibly multiple times
Startup experience a big plus