Who we are
At the Roche Group, about 80,000 people across 150 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. A member of the Roche Group, Genentech has been at the forefront of the biotechnology industry for more than 30 years, using human genetic information to develop novel medicines for serious and life-threatening diseases. The headquarters for Roche pharmaceutical operations in the United States, Genentech has multiple therapies on the market for cancer and other serious illnesses. Please take this opportunity to learn about Genentech, where we believe that our employees are our most important asset and are dedicated to remaining a great place to work.
The Manager/Senior Manager, Interactive Patient Marketing (Oncology) role defines and oversees marketing programs to consumers, patients, caregivers, communities and health care providers that use social influence, permission-based and relationship marketing techniques, cultural/literacy adaptation and advanced marketing technologies with the purpose of generating better and measurable patient outcomes for Genentech products/therapies.
The Manager/Senior Manager, Patient Marketing role works with key internal/external partners/stakeholders in the strategic positioning, design, development and implementation of patient marketing plans and tactics for the assigned GNE products and/or special projects/initiatives. Incumbents in the Manager/Senior Manager, Patient Marketing role, as all other employees, are fully accountable for compliance with all laws, regulations and policies that govern the conduct of GNE activities. As such, this individual leads by example demonstrating full knowledge and commitment to all applicable policies, monitors adherence to company policies and guidelines and acts according to established procedures to ensure all issues are addressed and resolved as required.
This particular position will focus on supporting a to-be assigned brand(s) in the oncology disease management areas. There are currently two positions available.
Incumbents in the Manager/Senior Manager, Patient Marketing role are generally expected to:
Identify the strategic priorities, commercial value and role that interactive patient marketing will play in achieving Brand objectives and driving better patient outcomes.
Design, develop and implement patient marketing plans and activities for the assigned GNE products, which appropriately align with other marketing strategies and enable enhanced market positioning and an increased rate of market adoption
Work in partnership with manager, peers and internal partners/stakeholders in the development of appropriate performance and ROI measurements for all assigned patient marketing strategies, plans and activities
Act in complete & total compliance with all laws, regulations and policies
Manage & take responsibility for development of 3-year interactive patient marketing plans and annual tactical plans for all assigned GNE products
Contribute as an "expert" within the Interactive Patient Marketing Team - whether inside Patient Marketing or with other internal partners/stakeholders - bringing in-depth DTP (direct-to-patient) marketing skills & knowledge
Participate as and when needed/appropriate in cross-functional or other project teams; helping the overall business of Genentech to continuously evolve, improve & excel
Who you are
Bachelors Degree required, MBA or other related graduate-level degree is preferred
A minimum of 4 years' previous marketing experience; 2 years' or more previous, relevant pharmaceutical/direct-to patient marketing experience (Rx or OTC)
Solid understanding of specialized marketing competencies including direct, database and relationship marketing.
Multi-media/multi-channel promotion and vendor management experience
Other, previous experience working in additional roles within the pharmaceutical, biotech or related industries, such as field sales, managed care, commercial support functions, etc. is preferred
Must have working knowledge of, or demonstrable aptitude to learn, product development, regulatory and clinical affairs
Experience leading cross functional teams within a matrix organization
Previous people management is a strong plus
Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
Business travel, by air or car, is required occasionally for business meetings and customer interactions
Impeccable ethics and integrity
Ability, comfort & commitment in/to operating in a highly regulated environment and industry, which requires understanding of the imperative for compliance with company policies, procedures and other relevant internal or external laws, regulations and the like
Strong communication & presentation skills
Strong organizational & time management skills; proven abilities to effectively manage & complete multiple priorities and projects
Strong grasp of consumer marketing strategies and tactics and can translate such into appropriate strategies, plans and tactics for the biotech industry
Strong analytical skills capable of effective and efficient use of market research, business forecasts and other quantitative & qualitative data; demonstrable ability to use such data to help inform and shape patient marketing strategies, plans, activities, programs, etc.
As evidenced through previous experience/track record, has created & implemented new, enhanced or extended marketing strategies or events/activities that have strengthened positioning and associated financial results
Must demonstrate aptitude and abilities to manage both people/team members/direct reports and operating budgets
Good negotiation skills
Strong customer orientation/focus
Aptitude and interest in the relevant GNE therapeutic areas
Genentech is an Equal Opportunity Employer with a commitment to diversity. All individuals are encouraged to apply.
Genentech - 2 years ago
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