Lyris is looking for an exceptional individual to join the Lyris Product Marketing team to manage the go-to-market activities of its next-generation digital marketing solution. This manager or senior manager level position will report to the senior director of product marketing and will play a key role in supporting strategic marketing activities related to the launch and growth of new products that radically transform the way companies engage meaningfully with their customers.
The ideal candidate will have a passion for championing technology solutions that deliver meaningful customer engagement across every interaction. Experience as a senior level product marketing manager or product manager working with digital marketing and/or SAAS software is preferred.
Articulate and communicate Lyris’ distinctive competence and the products unique advantages in the market place
Create product messaging, as well as key features and benefits through white papers, case studies, presentations and sales collateral
Conduct deep competitive research and product insightful competitive battle cards and messaging
Create sales enablement material and support roll-out of global sales training
Work with Product Management to ensure messaging accuracy and completeness
Provide marketing leadership to sale and services organization
Support global sales organization including collateral production and web sites
Set up ongoing communication with sales and customer services support to ensure continuous update and feedback
Set up system to understand ongoing effectiveness of sales support (i.e. win/loss analysis)
Lead and manage customer driven innovation sessions
Proven track record and experience Digital Marketing software products for mid-market or enterprise companies
Passion for managing and promoting high technology products, from development through launch and sales ramp up
Strong analytical ability to assess complex situations and exceptional creativity to provide solutions
Strong writing skills a must
Experience in SaaS and in particular BI or Customer Data Analytics products a plus
Solid product marketing skills when dealing with technical content for non-technical audiences
Ability to make recommendations and decisions independently
Self-starter with the ability to work in a very fast paced environment
Superior analytical, verbal and time management skills
5 years+ in a senior product marketing or product management role in the software industry
BA/BS in a relevant field; MBA is a definite plus
Lyris helps companies engage with their customers in relevant and meaningful ways; we transform digital marketing through the use of advanced technology and services that increase customer engagement, conversions and revenue at every opportunity.
Lyris uniquely combines a heritage of pioneering innovation with technology to help businesses achieve value across all their electronic marketing investments. By actively informing message flows with real-time customer data, Lyris empowers companies to manage the customer experience as it is taking place. With more than 15 years’ experience and tens of billions of digital messages processed by our systems, Lyris is continuously transforming the ways companies deliver value to their customers.
Lyris' high-performance, secure and flexible digital marketing platforms, Lyris ONE, Lyris HQ and Lyris List Manager (LM),radically improve digital marketing efficiency by providing automated message delivery, robust segmentation and integrated social, mobile, CRM and analytics. The Lyris portfolio is comprised of both in-the-cloud and on-premises solutions, combined with customer-focused services and support. Over 5,000 organizations worldwide are using our technology to manage their digital marketing programs.