Manager - Research Analytics
Live Nation Entertainment - Hollywood, CA

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Job Description:Company Overview:
Live Nation Entertainment is the world’s leading live
entertainment and eCommerce company, comprised of four
market leaders: Ticketmaster.com, Live Nation Concerts,
Front Line Management Group and Live Nation Network.
Ticketmaster.com is the global event ticketing leader
and one of the world’s top five eCommerce sites, with
over 26 million monthly unique visitors. Live Nation
Concerts produces over 20,000 shows annually for more
than 2,000 artists globally. Front Line is the world’s
top artist management company, representing over 250
artists. These businesses power Live Nation Network, the
leading provider of entertainment marketing solutions,
enabling over 800 advertisers to tap into the 200
million consumers Live Nation delivers annually through
its live event and digital platforms.

Summary:
The Manager of Research Analytics will drive customer
retention and acquisition for our major sports, arts,
family and concert clients through analytics and
insights. This individual will be responsible for
analyzing large volume of transactional and consumer
data through data mining and derive actionable insights.
This position will be working directly with internal and
external clients to improve the efficiency and ROI of
direct marketing campaigns using modeling techniques.

Essential Duties & Responsibilities:
  • Responsible for performing advanced analytic methods
and analyses including, but not limited to, customer
segmentation, linear / non-linear regression
modeling, C&RT, CHAID, cluster analyses and market
basket analysis
  • Develop and deploy data query procedures for data
mining
  • Perform strategic data analysis and research to
support business needs and strategy
  • Perform hands-on predictive analysis and modeling
  • Evaluate model performance and conduct iterative
model training to maximize predictive and forecast
accuracy on an on-going basis
  • Create research plans around hypothesis
  • Develop and apply data quality assurance standards
  • Interact with internal and external clients to scope
project requirements, formulate execution plans, and
present results and recommendations.
  • Develop new products and services and standardize
operating procedures for data products and services.
  • Work with internal database engineering team to
automate procedures for data products
  • Manage statisticians and analysts
  • Other duties as assigned
Job Requirements:Skills & Qualities Desired :
  • Should have 3 to 5 years of experience in applying
statistics to marketing research, direct marketing
applications, data mining, consumer behavior or
similar applied field
  • Expertise in statistical software, including SPSS,
SAS, or similar statistics packages is a plus
  • Strong working knowledge of using SQL language to
query data in relational databases a must
  • Ability to communicate complex analytic results and
insights to less technical audiences.
  • Strong understanding of all facets of Database
Marketing including ROI, LTV, RFM and direct
marketing campaign management technology and
processes
  • Ability to lead and manage multiple projects
Education & Knowledge Desired
Ideal candidates should have a bachelor’s degree in
social sciences, statistics, marketing research, or a
similar field.
Physical Requirements/Work Environment
Sits for extended periods of time at a computer station
or work desk; stands and walks regularly throughout the
day; uses hands and fingers to operate computers and
office equipment for up to 8 hours each day; lifts up to
10 pounds regularly; exposed to typical office
environment conditions and noise levels.
Equal Employment Opportunity
Live Nation Entertainment strongly supports equal
employment opportunity for all applicants regardless of
race, color, religion, sex, gender identity, pregnancy,
national origin, ancestry, citizenship, age, marital
status, physical disability, mental disability, medical
condition, sexual orientation, genetic information, or
any other characteristic protected by state or federal
law.
Hiring Practices
The preceding job description has been designed to
indicate the general nature and level of work performed
by employees within this classification. It is not
designed to contain or be interpreted as a comprehensive
inventory of all duties, responsibilities, and
qualifications required of employees assigned to this
job.
Live Nation Entertainment recruitment policies are
designed to place the most highly qualified persons
available in a timely and efficient manner. Live Nation
Entertainment may pursue all avenues available,
including promotion from within, employee referrals,
outside advertising, employment agencies, Internet
recruiting, job fairs, college recruiting and search
firms.
This job description is a summary of duties that are
expected to be performed. Duties outlined on this job
description may not be all-inclusive, and can be
modified at any time if requested by management.
Req. Code : 4136
Division/Department : Ticketmaster
Skills : Programming - > SQL

Live Nation Entertainment - 12 months ago - save job - block
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