We help clients build and grow their brands from strategy development through to marketing execution and assessment of brand performance and future potential.
Our mission is to provide research-based advice to help our clients successfully manage their brand assets and optimize the return on their media and communication investments and so create value for our clients, staff and shareholders.
Millward Brown at a glance, one of the world's top 10 full-service market research firms:
77 offices in 50 countries
We work with 70% of top 100 US advertisers and 90% of the top 100 global brands
Experts in effective advertising, marketing communications, media and brand equity research
Conduct more brand and marketing communications research than any other company in the world
Over 65,000 ads copy tested (Link™) worldwide
Brand equity expertise with over 64,000 brands
Published papers, case studies, norms and internal knowledge bank
35+ years' marketing research and brand consulting experience
Powered by insights, innovative thinking and a rich heritage, we focus on providing actionable solutions to address key business issues
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Millward Brown provides market research services, specializing in brand performance, from more than 75 offices in some 50 countries. Its...