Manager, Strategic Analysis
1-800-flowers.com - Carle Place, NY

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Design, administer, analyze, and report on customer and gift recipient research, website analysis and brand awareness research
  • Understand key drivers of customer satisfaction across all aspects of the customer experience, including website and product fulfillment and make recommendations to improve performance
  • Conduct competitive reviews to provide team with insights into competitor's strategies, spending, tactics, messages and offers. Evaluate impacts to industry market share
  • Spearhead data collection and analysis for post-campaign strategic reviews to understand impact of external factors and marketing efforts across channels
  • Identify and implement new sources of data and improvements to the analysis and reporting conducted by the brand that will increase our understanding of the marketplace and our results
  • Support development of seasonal and weekly go-to-market plans through analysis of past performance, competitive landscape, and thorough understanding of previous year tactics and events
  • Master the internal data tools and be a key point of contact for marketing data needs.
  • Aid in development of weekly marketing plans and presentations for brand team meetings
  • Identify opportunities for improvement across all assigned areas of responsibility
  • Leverage current news and research in traditional marketing channels as well as emerging non-traditional channels to enhance the effectiveness of marketing initiatives
  • Attend relevant internal meetings and present findings and recommendations
  • Develop sustainable relationships with key departments and leaders including marketing, merchandising, finance and analytics and decision support
  • Develop strong relationships with marketing partners to understand drivers of campaign effectiveness, collect required information, recommend areas for improvement and overcome emerging challenges
  • Education
    • Bachelor's degree
    Skills
    • Customer Satisfaction Orientation: Delivering exceptional satisfaction to internal customers through transparent collaboration and sustainably broadening and deepening such relationships.
    • Results-driven: Successfully deliver assigned goals, complete tasks diligently and positively impact the collective results of the organization
    • Team work: Consistently working well with a diverse group of colleagues and team members with sensitivity and supportive attitude
    • Strong communication: Exceptional skills in written and verbal communication
    • Commitment to excellence: Proactive and passionate
    Experience
    • 3+ years of relevant analytical experience within a marketing or consulting organization; experience at top e-commerce or retail organization preferred
    • High analytical horsepower to drive strategic interpretation of marketing activities and develop insights that positively impact decision-making
    • Strong understanding of the online marketing and merchandising environment a plus
    • Strong oral and written communication skills and a demonstrated ability to work cross-functionally is a key success factor
    • Ability to multitask, handle pressure and meet deadlines in a fast paced entrepreneurial environment.
    • Advanced computer skills are required including MS Office Suite and the ability to learn and utilize internal applications and external data sources
    • College degree required, advanced degree a plus. We welcome applicants with non-traditional educational and professional experiences
    To Apply: Send your Cover Letter and Resume, including salary history, to:
    Human Resources at
    One Old Country Road
    Suite 500
    Carle Place , NY 11514

    E-Mail: careers@1800Flowers.com

    Only Qualified Applicants Will Be Contacted.

    1-800-flowers.com - 22 months ago - save job - block
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