Market Manager - Spirits
Legacy Marketing Partners - Los Angeles, CA

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Reports in to (Agency) Division Field Manager and focuses on advancing ongoing brand presence and promotion programs in a manner consistent with approved account and consumer targeting standards under the direction of the Division Field Manager and the local client DMM. The Market Manager oversees a specific territory of markets and the activity and staff within those markets across all brands and programs. In addition, he or she executes promotions (as needed) and serves as a local on-premise promotion expert knowledgeable of consumer trends and beverage alcohol competitor activities. Must have liquor and agency and/or distributor experience. Must have 3-5 years of relevant experience.

Management, Training, and Compliance
  • Become expert on quality execution of planned program platform
  • Recruit, train, and manage MBN (Managed Bar Night) Supervisors to execute brand-specific promotions while maintaining required staffing levels to support all planned programs
  • Assure MBN Supervisors are achieving goals and meeting expectations for respective territory
  • Recruit, train, and manage a pool of Field Ambassadors
  • Provide market coverage when there is a hiring void or availability conflict within market
  • Facilitate compliance checks and secret shop visits
MBN and Event Program Management
  • Work with distributor personnel to ensure sufficient quantity of product is in venue to support scheduled events/promotions
  • Ensure quality execution and retailer satisfaction
  • Coordinate delivery of POS kits and other materials required to support execution of MBN (Managed Bar Night) and local managed mega events
  • Assist with advancement and management of mega events and road shows in specified markets
  • Coordinate execution of contracted locally funded programming/ supplemental activity
  • MBN Program Execution (Market Managers will only execute MBN’s in markets as needed; they are primarily in place to manage MBN Supervisors and overall MBN programming)
  • Sell-in and schedule MBN program to selected retail customers in collaboration with the local client and distributor personnel. Ensure bar spend/drink feature/sampling amount and terms are finalized
  • Coordinate staff schedules for planned MBN’s
  • Execute promotion within brand approved program plan (ensure local customization approved)
  • Decorate/merchandise accounts as appropriate if it is part of program plan
  • Coordinate payment of bar tabs within approved budget framework
  • Maintain inventory of uniforms and other reusable POS elements sufficient to support programming
  • Manage delivery of POS kits and other materials in order to execute MBN’s and local managed mega events
Reporting
  • Oversee and manage a schedule of planned MBN’s based on direction of local client or distributor key account manager consistent with brand plans
  • Generate and/or review accurate post-event reports, capturing key goals/metrics specified for each program
  • Assist in preparation of divisional/ market post-event recaps/ reports
  • Surface program and communication issues to local client team and Legacy account team
  • Maintain up-to-date knowledge of competitor event activities communicating new developments to DMM, FMM and Division Field Manager
  • Monitor the status of all goals versus actuals (and tentative, confirmed, executed MBN’s)
Client Services
  • Build and establish relationships with local clients
  • Serve as point person and key local contact for the client within a designated territory
Presence (Where Assigned and Legal)
  • In collaboration with the local client and the distributor, ensure product distribution for entire portfolio or a brand mix appropriate for account type
  • Secure premium back bar placements (where appropriate for brand)
  • Secure menu placements and long duration drink feature
  • Secure placement of permanent POS and bar furniture/implements
  • Secure bartender and wait staff affinity and consumer brand recommendation via training and other types of incentives and programs
  • “Make a friend a day” – convert consumers to client brands via daily selective sampling

Legacy Marketing Partners - 30+ days ago - save job - block
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