Market Manager, On-Premise, NJ
Location: Northern NJ and Home Based
- Drive PRUSA Sales performance and address brand priorities in local markets through programming and distributor resources to ensure execution of retail controllables.
- Responsible for influencing the distributor overlay and general sales forces to drive the key strategic imperatives for PRUSA.
- Ensures brand standards are being met through rigorous training to ensure the distributor partners are executing against retail objectives.
- Manage day to day channel planning and performance tracking
- Build the brand strategy by identifying and overseeing targeted sell-through activities(account specific sponsorships, promotions and support)
Major Responsibilities / Accountabilities:
Nature & Scope (Including Dimensions):
- Business Analysis, Business Planning & Performance:
Act as the channel expert at the market level. Manage day to day performance through PRUSA and Distributor information systems and local market data. Monitor progress against channel specific objectives and implement course correction where necessary thru the market team.
- Distributor Management:
Lead the communication to the distributor overlay and general sales force(s) in regards to tactical programs and overall strategic imperatives. Manage and influence all local resources to obtain a disproportionate share of mind to concentrate on growing KPIs as designated in AOP (annual operating plan)
- Selling Activities:
Orchestrate on-premise sell-through activities (drink lists, menus, staff training, promotions, etc) as well as display penetration, shelf positioning, feature pricing, staff training, sampling, etc., in conjunction with the division marketing and distributor teams. Actively participate in overall tactical pricing plan for the market. Maintain and call on a small number of key accounts in order to maximize awareness for PR USA and the brand portfolio in the market.
Provide for training of distributor reps and retailers on Pernod Ricard USA brands standards and target consumers; including use of ambassador and other educational resources.
Position typically works with Field Trade Marketing Managers, distributors, brokers and key on-premise trade accounts. Communication can include sensitive information, requiring confidentiality and discretion in dealings with contacts. Incumbent plans activities for this position weekly, monthly, yearly with individual initiative in daily routine. Decisions impact the departmental leadership and organization as a whole, and errors may cause significant expense and volume loss to the entire organization.
: Bachelor’s degree required; additional training in MS-Office as necessary.
- Experience / Background
: Position requires 3-5 years of previous sales management experience in a wine and spirit or consumer goods sales environment
- Required Skills/Competencies:
A successful individual will demonstrate excellent verbal, written communication and computer skills, possess strong analytical skills, as well as outstanding aptitude for time management and program execution. Thoroughness, interpersonal awareness and influencing skills, as well as proficiencies in problem-solving and customer service are key competencies for success.
Work is performed in a typical field environment, with moderate demands for movement and lifting. Frequent travel to customer sites is required. Must have valid driver's license.
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry – and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
Pernod Ricard USA is an equal opportunity employer.
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