Marketing/Communication Manager - Education
EDKO Executive Search - United States

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Identify opportunities to build business by communicating key maintenance and brand benefits to key stakeholders.
  • Develop education plan to expand category sales promoting importance of maintenance in keeping vehicle/cooling system running worry-free, and drive upsell to sales based on product benefits of brand
  • Produce education communications including video, digital, employee training and testing, signage, reference materials and point of purchase
  • Covers education of multiple audiences: retail counter people, commercial trade, consumers (in store and at home/digital), sales people
  • Identify strategies to reach goals, translates strategies to plans
  • Sets priorities (I.e. account, geo, line/sku)
  • Leads cross functional team to deliver plans – works closely with R&D and technical trainers to develop and implement education
  • Sets up tracking, assures plans on track
  • Adjusts plans as needed
    Direct Reports:


    Experience Required:
    • 5+ years experience
    • Demonstrated ability to lead change in brand
    • Demonstrated success building and implementing educational programs for consumers, retail and sales
    • Bachelors, MBA a plus
    • Ability to drive results
    • Positive communications skills
    • Strong team leader that can inspire team
    • Ability to overcome obstacles
    • Creative approach to attaining goals
    • Demonstrates ability to make decisions based on available information and intuition
    • High energy, positive approach
    • Comfortable creating direction and processes

    Education Required: