Marketing & Communications Specialist
International Paint - MPC - Houston, TX

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To support, under the direction of the marketing communications manager, the protective coatings (PC) central marketing and market management groups with an extensive range of marketing services. ESSENTIAL FUNCTIONS: 1. Support the creative development of brand(s) identity and messaging in alignment with strategy and growth plans. Executed through a variety of marketing campaigns. 2. Support the development of graphic design and copy writing services for PC Central Marketing and market segment teams. This includes creation and/or review of outsourced design of advertisements, brochures, merchandising and trade show graphics, email newsletters and promotions, intranet and internet websites, product track records and project case histories. 3. Tradeshow planning and execution. This includes the development and execution of message and presence at selected tradeshows. 4. Liaise with World Wide Marketing group relative to local execution of global branding elements and ensure alignment with WW Strategy and standards. General requirements: Bachelor degree in Marketing, Art or related Liberal Arts from an accredited university 3-5 years experience in marketing communications or related field. Proficient in MS Office to include MS Excel, MS PowerPoint, Adobe Acrobat Proficient in digital graphic arts tools such as Adobe Photoshop, Illustrator, Quark Express Working knowledge web design tools Knowledgeable with digital marketing concepts and campaign execution Analytical / quantitative skills with MS Excel for data analysis and reporting Ability to write reports, business correspondence and present information Possess good interpersonal communication skills and be team oriented Be customer centric (internal and external customers) Ability to operate in a highly technical business to business environment Coatings experience a plus Sales experience a plus Additional requirements: Ability to travel up to 10% annually Bilingual Spanish a plus Employee is expected perform these company success factors: Helps the customer Achieves expected results on time Understands the need to learn Open to change and new ideas Fulfils responsibilities in expected style
AkzoNobel - 21 months ago - save job
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