Job Title: Marketing - Director, Product Marketing- Sensors (Medical Device)
Duties and Responsibilities:
The Director of Product Marketing for sensors and cables reports to the Vice President of Product Marketing and is responsible for the definition, development and global launch of reusable sensors, disposable sensors and instrument cables. The position must work collaboratively across all company functions with special emphasis within the parallel marketing functions of Strategic Marketing, Marketing Communications, and Field Marketing.
The position’s responsibilities include, but are not limited to:
· Develop and manage a product marketing sensor and cable team
· Analyze market dynamics and trends in opportunity areas
· Define the product strategy and roadmap
· Collaborate with strategic marketing to develop and implement marketing plans, including product objectives, competitive analysis, positioning strategies and revenue projections
· Capture and prioritize customer needs
· Develop use cases and functional product requirements
· Work with operations on new product costs, build forecast, and production to support global implementation strategies
· Manage program activities for new product development, including product concept review, design development, project management, and global product launch
· Manage Alpha, Beta and limited release product evaluations
· Collaborate with Field Marketing to provide content for and conduct training on key topics
· Support global marketing in key geographies (EMEA, APAC, Japan)
· Up to 25% travel required
Bachelor degree required and MBA/advanced degree desired.
Desired Training and Experience Required:
The successful candidate will possess:
· 10+ years of demonstrated success in the Product Marketing, preferably in the healthcare field
· Strong writing and speaking skills
· Proven successful experience in the leading, motivating and developing of employees
· Excellent teamwork skills
· Ability to manage multiple tasks to successful completion
· Advanced ability with the Microsoft Office suite of applications
Masimo is proud to be an EEOE and we value and are committed to Diversity at every level.
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