Marketing Campaign/E-mail Coordinator
Envision EMI, Inc. - Vienna, VA

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The Marketing Campaign Coordinator is responsible for the implementation and execution of all direct mail campaigns for several core programs including campaign creation, coordination with the printer/mail shop and internal departments and adhering to an aggressive marketing calendar.

POSITION RESPONSIBILITIES:
  • Develop and execute direct marketing campaigns using enterprise campaign management software to achieve program attendance goals.
  • Understand, implement and execute complex data strategy and segmentation for direct marketing campaigns.
  • Assist in the implementation of email marketing plans and email testing.
  • Coordinate bulk email communications to include HTML programming and distribution and send out proofs to internal departments for review.
  • Adhere to strict and sometimes aggressive deadlines for multiple programs to meet the marketing schedule milestones while maintaining a high level of flexibility.
  • Work with internal departments to ensure letter copy is set up for various data sources, produce data and package instructions for vendors, and approve set ups for mail drop.
  • Ensure marketing calendar is up to date and accurate including drop dates, due dates, quantities and projections.
POSITION QUALIFICATIONS:
  • Degree & Certifications (required and preferred):
o Bachelor of Arts or Science degree required

  • Skills (required and preferred):
o Proficient with MS Office suite

o Highly proficient in MS Excel

o Experience with HTML programming preferred

o Must have strict attention to detail

o Ability to manage multiple projects simultaneously

o Must be able to work well within aggressive timelines

  • Knowledge (required and preferred):
o Knowledge of Unica campaign management tools preferred

o Understanding of email marketing and CAN-SPAM requirements preferred

o Experience with an Email Service Provider a plus

o Experience with data and database marketing tools a plus

o Experience managing and prioritizing multiple tasks in a fast paced, high-pressure environment

o Excellent written and oral communication skills

o Highly motivated

  • Minimum number of years experience and in what area of focus (required and preferred):
o 2-3 years of marketing experience preferred

MANAGEMENT:
 How many regular employees is this position directly supervising? ___0____

 How many temporary employees is this position directly supervising? ___0____

Envision EMI is proud to be an E/O/E!

Envision EMI, Inc. - 20 months ago - save job - copy to clipboard - block