Marketing Communication Manager - Life Insurance
John Hancock - Boston, MA

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John Hancock's Life Insurance division (a division of Manulife)

focuses on affluent and emerging affluent individuals by providing estate and business planning solutions through an array of innovative life insurance products. Our success in this market is a testament to John Hancock's focus on distribution relationships and the value we bring to those relationships through our broad product portfolio, superior underwriting expertise, valued sales experts and support, and an Advanced Markets team that is second to none.

Key Focus:
The Marketing Communications Manager oversees the strategic and creative development of sales-driven marketing solutions targeted for the Life Insurance business unit.

Act as a strategic partner with internal clients to provide communication expertise.

Manage complex marketing communication projects to produce high quality sales-building marketing literature and campaigns.

Manage product launches, including the messaging, creative and distribution methods for product launches (Sales collateral, HTML emails, Flash presentations, Micro sites and direct mail).

Blend marketing knowledge with product, underwriting, advanced markets knowledge in messaging, positioning and the creation of sales collateral and sales tools.

Oversees the execution of integrated communication launches (direct mail, internal communications, web content).

Collaborate with the distribution group with e-newsletter development, marketing material customization to firm messaging, HTML emails and co-branding opportunities.

At least 7 years of work experience in marketing communications.

Project management and strategic development experience.

Excellent communication skills, including writing, editing and presenting to all levels of management, internal and external stakeholders.

Expert knowledge of the creative development process.

Leverage new and unique marketing approaches to the Life Insurance business campaigns, including online marketing (Flash, emails, video).

Executes a high degree of judgment and independent decision-making.

People management and coaching skills to provide clear creative direction and to motivate and inspire a creative team.

About John Hancock:
At John Hancock you will find a wealth of opportunity both professionally and personally. Whether you take advantage of our continuous training and development offerings or participate in community events, you will have the opportunity to grow. We offer careers from Investments to IT, Finance to Marketing, Sales to Legal, and Actuarial to Human Resources, to name a few.

John Hancock is a subsidiary of Manulife Financial, a leading Canadian-based financial services group serving millions of customers principally in Asia, Canada and the US, but have other operations in as many as 21 countries around the globe. The Company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Each product and service employees its own team to support the sales, marketing, customer service, analysis, and senior management responsibilities.

For more information about our benefits and organization please visit

Agency submissions and contacts are by invitation only and must be initiated by John Hancock's Recruiting Department only. Unsolicited agency submissions will not be honored.


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