Marketing Coordinator - Farmers Insurance Group
Theresa Moultrie - Farmers Insurance Agent - Los Angeles, CA

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The Marketing Coordinator will be responsible for supporting the execution of demand generation programs to increase the pipeline for new accounts and upsell/cross sell pipeline for existing customers. The Marketing Coordinator will promote products and services across various channels including but not limited to: the web, social media, digital marketing, direct marketing, email marketing and content marketing.

  • Promote the company brand across all marketing materials
  • Partner with the Sales Department to gather project needs/specifications
  • Administer and manage the daily distribution of marketing aides and finishes sampling program
  • Administer lead tracking with Customer Relationship Management (CRM) system
  • Effectively manage vendors regarding quotes, production schedules, and deliveries
  • Manage digital and online budgets and meet or exceed pipeline requirements
  • Recommend and oversee the execution of targeted online programs and campaigns to build awareness, create demand, and generate leads and pipeline for company products and services
  • Analyze and optimize campaigns to drive higher pipeline for ROI
  • Review marketing materials for accuracy and adherence to brand guidelines
  • Work with internal and external creative and production teams to project manage marketing programs, ensuring on time delivery
  • Serve as liaison between marketing functions to communicate project and program status updates
  • Perform other duties as assigned
  • Provide prompt, accurate, and friendly customer service. Service can include responding to inquiries regarding insurance availability, eligibility, coverages, policy changes, transfers, claim submissions, and billing clarification.
  • Bachelor’s degree in Marketing or related disciple preferred
  • Relevant internship experience is preferred, but not required
  • Demonstrated ability to balance multiple projects and tasks within a fast-paced environment and responding positively to shifting priorities or last minute changes
  • Strong communication and problem-solving skills
  • Excellent computer skills using MS Office
  • Must be highly organized, detail-oriented and have the ability to manage numerous on-going tasks
  • Ability to learn quickly, set priorities, and meet deadlines
  • Sales experience (outside sales or inside sales representative, retail sales associate, or telemarketing) preferred
  • Interest in marketing products and services based on customer needs
  • Ability to make presentations to potential customers
  • Achieve mutually agreed upon marketing goals
  • Property & Casualty license (must be able to obtain)
  • Life & Health license (must be able to obtain)
We look forward to hearing from you!