Director – Database Marketing
SquareTrade - San Francisco, CA

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SquareTrade is the top-rated protection plan trusted by millions of happy customers and offered by top retailers including Amazon, Costco and Tesco. We have more than 160,000 fans on Facebook, consistently win industry awards and have received tens of thousands of 5-star reviews. SquareTrade is profitable, growing 100% year on year, and attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital. Headquartered in San Francisco and London, SquareTrade is privately held. Learn more at www.squaretrade.com

Responsibilities

This role will oversee key marketing and retention campaigns through our email, direct mail, and phone channels.

Manage and optimize database marketing program to drive repeat purchase behavior and retention of our current customers

Identify and implement new campaigns based on customer data, event triggers, and SquareTrade’s product strategy

Follow key email and broader direct marketing trends

Ensure email deliverability through industry best practices

Collaborate with creative & product teams by submitting detailed briefs and sharing business objectives

Qualifications

Bachelor’s degree

4-6 years of previous email marketing experience; direct mail and phone experience a plus

Deep understanding of email marketing and customer loyalty models

Familiarity with email marketing platforms (specifically ExactTarget), SQL, and HTML

Highly analytical, you love Excel and don’t claim success unless your numbers show it

Excellent communication skills, both written and verbal

Independent thinker that is self-driven and comfortable with ambiguity

Ridiculously high personal standards that always motivate you to do your best work

Good sense of humor with an ability to laugh at yourself and a high level of integrity

Organized, detail-oriented and able to set (and meet) realistic deadlines

Benefits
SquareTrade is located in downtown San Francisco right next to Montgomery Bart. We offer competitive salaries, bonus opportunities, stock options, generous paid time off and respect for your work-life balance

About this company
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