Marketing Manager
Liberty Tax Service - Seasonal Opportunities - Lakeland, FL

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Liberty Tax Service Marketing Manager

Company Description:
Set the Standard, Improve Each Day, Have Some Fun! This is the mission we live by at Liberty Tax. At Liberty Tax, we want more than just employees. We're looking for partners to help us provide the value and service our customers have come to expect. Liberty Tax Service is the fastest growing international tax service ever. Our company has served 6 million customers. There are 3200 Liberty Tax Service offices in the United States and Canada.

As a Marketing Manager with Liberty Tax Service, you’ll discover the many guerrilla marketing and co-promotional opportunities that will result in new customers. Generating publicity is another primary focus. You will learn about guerrilla marketing and the most effective paid advertising strategies, the profile of our early and later season customer, effective publicity strategies, and event planning.

Most importantly, January marketing is primarily coupon distribution, and calling business-to-business in the Miss Liberty costume. February, March and April marketing will involve more community and media relations, and promotions. The marketing manager should be updating the franchisee’s database of business, organizational and media contacts, or helping the franchisee create these.


Our Marketing Managers will enjoy the following Responsibilities:

Using guerrilla marketing tactics to draw in customers
Business-to-business food & coupon distribution
Coupon & door hanger distribution
Phone calls to clients
Telemarketing businesses
Tracking marketing activities
Learning Liberty’s marketing philosophy for early and later clients
Media relations and generating publicity
Coordinating roadside parties and charity events

Why you should JUMP at the chance to do this!
Liberty employs traditional and non-traditional marketing to attract business. A mantra at Liberty Tax Service is “measure results, not activities." We do what works! The experience you will gain from this opportunity is invaluable. More than just “a resume builder," you will get the opportunity to help implement a marketing plan, execute that plan, measure the results achieved, and identify flaws. You will have the opportunity to build relationships that will result in additional clientele for Liberty and additional contacts for you as you progress through your education and career. We offer flexible hours. We understand the demands of college students.