Marketing Manager
NBC Universal - Bala-Cynwyd, PA

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Lead in the execution of all phases of the marketing/sales process including: client/station ascertainment exchange, product development, campaign roll-out, project execution, customer/station fulfillment, and project recap.

• Coordinate and manage station events as well as ability to create new revenue generating events.

• Effectively lead, manage and drive national and local sales teams through assigned station projects including: project overview, prospect analysis, account targeting, presentation development, client/agency presentations, internal/external coordination and communication, project tracking and reporting, and project completion analysis.

• Support station’s new business development efforts with its marketing and digital offerings and through the development of new clients.

• Serve as point person for sales/marketing department with all other station departments including news, promotion, and programming. Serve as point person with NBCU Business Development/Marketing teams in NY and around the country.

• Coordinate and manage multiple projects simultaneously while maintaining close working relations with local and national sales managers, and the entire sales force.

• Maintain detailed reports including project goals, timelines, budgets, etc.

• Operate within marketing, sales budgets and operating budgets in a team framework.

Minimum 5 years prior experience in a TV, broadcast, digital sales or marketing managerial role is required. Minimum 2 years’ experience in an event marketing capacity required. Must be willing to work in Bala Cynwyd, PA and submit to a background check.

Desired Characteristics
Prior experience in a broadcast marketing or ad agency account management role a plus. Knowledge of how ad agencies, marketing/promotion companies and direct clients operate is important. Experience with project management a must. Experience with and an understanding of the digital/new media world is critical. Thorough understanding of current events, local businesses and business issues in Philadelphia and surrounding areas a plus. Creativity and an imaginative mindset is necessary. Must possess a driving “want-to win” attitude and strong written and oral communication skills. Must able to manage multiple projects with little direction and be able to work independently. A results-driven focus and a detail-oriented mindset are necessary. Highly proficient computer skills are critically important. MBA preferred.

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