Marketing Manager
McGraw-Hill Education - Columbus, OH

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23392

Description

McGraw-Hill School Education

, the leading provider of print and digital educational materials for Grades PreK-12, is looking for a

Marketing Manager

for

Professional Development and Custom Solutions.

This individual will

drive business growth by providing customer focused sales strategies,

create customer demand by extensive use of digital media that accelerates prospects through the buying cycle and uniquely positions our products in the highly competitive Professional Development/Custom marketplace.

Responsibilities:
Develop and execute strong strategic marketing plans which would include product positioning, clearly defined customer value proposition, unique differentiators and customer benefits.

Develop appropriate persuasive marketing communications that will accelerate the buying cycle, dislodge competitor loyalty, and create demand for specific prospect segments.

Monitor, measure and analyze performance of programs for ongoing recommendations for improvement

Develop persuasive sales support plans and strong marketing collateral for use by our field sales force. Collateral and programs should highlight the unique capabilities of Professional Development and Custom products and services.

Develop strong partnerships with key constituents to understand market dynamics, customer segments, and current needs.

Qualifications

Required:
Bachelor's degree.

Minimum of 4 years of product marketing experience at a mid to large-size education, media, marketing or professional services organization.

Demonstrated experience in digital marketing including email, search, websites, webinar, and social media tactics.

Strong oral and written communication skills with ability to communicate effectively with senior management.

Strong time and project management skills with the ability to multitask and work effectively in a fast paced changing environment.

Proficiency in Microsoft Excel, Word, and PowerPoint.

Creative and high energy.

Detail-oriented with the ability to manage projects from inception through execution

Preferred:
MBA degree

Experience in B2C Marketing, B to B Marketing, Professional Services Marketing or Data companies is a plus.

Experience with email platforms, WebTrends, Google Analytics, CRM's, and CMS.

McGraw-Hill School Education

is a leading innovator in the development of 21st century teaching and learning solutions for K-12 education markets. We offer traditional and digital instructional, assessment, reference content and tools for teachers and students that address critical areas in primary and secondary education. We are focused on improving student learning outcomes while promoting digital innovation.

The mission of The McGraw-Hill Companies is to create a smarter, better world through our people, products, and our work in our communities. We are making sure our customers get the information they need to succeed. People who work here want to make sure that happens and see the positive impact of what we do in education. If you possess the above qualifications, and are dynamic, motivated, and passionate about educational publishing, please apply through our online system.

The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.

Schedule

Full-time

Primary Location

US-OH-Columbus

Job Type

Marketing/Communications

Organization

Learning Solutions Centers

Corporate Brand

McGraw-Hill Education

The McGraw-Hill Companies - 2 years ago - save job - block
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McGraw-Hill Higher Education is a premier provider of print and digital teaching and learning solutions for the post-secondary and higher...