With significant market opportunity and aggressive growth objectives, Avalara’s Marketing Managers are tasked with planning and executing marketing programs to achieve aggressive lead generation goals, build the sales pipeline to directly correlate with company revenue objectives. This position focuses on working with our direct sales team as well as our solution partners, reseller partners, and Avalara’s channel development managers to drive the pipeline of new deals through partner marketing programs. This particular role is focused on the efforts in the Sage Software and Microsoft channel.
Partner with Avalara sales directors and channel management managers to define, plan, coordinate, participate in, and evaluate marketing programs including traditional, online and emerging methods that incorporate push and pull tactics (trade shows, industry conferences, webinars and company events).
Plan, execute and report on direct marketing programs, including email campaigns, advertising and other promotional outlets focused on lead-generation, lead nurturing and partner marketing activities.
Ensure a closed loop lead management process with all marketing initiatives, working closely with sales on lead conversion through nurture strategies and ROI reporting.
Write, edit/update and publish content to the Avalara.com website, newsletters, and other outlets as needed.
Work with Avalara partners to develop and deploy through-partner marketing campaigns. Participate in public relations planning and execution, building relationship with industry influencers and media. Tasks may include managing marketing programs, submitting award nominations, submitting speaking proposals and coordinating user groups.
Deliver timely marketing and event plans that include success metrics and reports for defined marketing initiatives.
Develop tactics and content that support a defined marketing program and/or campaign.
Build extensive knowledge in defined product/solution areas and develop expertise with industry, product, partners and competitors.
Bachelor’s degree. Degree in business, marketing, or communications preferred
Minimum of five years marketing experience
Excellent verbal and written communication skills
Excellent grasp of marketing, product marketing, and sales concepts
Experience with CRM automation tools (e.g. SalesForce.com) and marketing automation platforms (e.g. Eloqua) preferred
Excellent skills and experience in MS Office, and the ability to develop PowerPoint presentations, execute webinars and analyze data using Excel.
Ability to work well independently and productively collaborate within a team Ability to manage multiple projects and complete tasks, timelines and goals
Experience with the Microsoft channel and the Microsoft Dynamics family of products a plus
Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.
Keyword: Marketing, Sales, SalesFroce, Eloqua, MS Office, Excel, Channel, Partners
Avalara - 14 months ago