Marketing Manager - Analytics & Digital Strategy
Crittercism - San Francisco, CA

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At Crittercism, we°re a small team with an aggressive goal--to give every developer and mobile team the best tools to manage the performance of their mobile apps in real-time.

Our San Francisco office is home to a passionate and data-driven team. If this describes you too, you will have the opportunity to drive the direction of our marketing efforts by owning our marketing analytics and digital strategy.

Responsibilities
  • Execute various acquisition marketing programs, such as SEM, SEO, retargeting and affiliates
  • Manage day-to-day automated email marketing system and develop process to quickly ramp up, refine, and retire campaigns based on measured effectiveness
  • Manage campaign dashboards; monitor, measure, analyze, and report in real-time the effectiveness of broader marketing initiatives
  • Create new acquisition/conversion tests to identify scalable programs for Crittercism
  • Develop strategy to improve customer acquisition/engagement/conversion; then, execute that strategy
Requirements
  • Highly analytical / strategic thinker
  • 4+ years developing and implementing strategic marketing plans, integrated programs, branding, positioning, and product launches
  • 2+ years experience with web analytics, marketing automation, and vendor/partner management
  • Fluency in mobile technology, enterprise software, or cloud based solutions
  • Proven track record of applying post-campaign analytics/metrics to maximize ROI
Desired but not Required
  • Undergraduate degree in business, marketing, finance, or similar concentration
  • Basic programming experience
About Crittercism

Crittercism, based in San Francisco, is the world°s first mobile app performance management (APM) solution that offers a real-time global view of app diagnostics and app crashes across iOS, Android, Windows Phone 8, Hybrid and HTML5 mobile web on over 450 million unique devices and over 40 billion app loads. The company°s investors include Opus Capital, Shasta Ventures and Google Ventures.

Crittercism - 2 years ago - save job