Marketing Manager - Tobacco Packaging
MeadWestvaco - Richmond, VA

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MWV has a career opportunity that will put you on the forefront of the best-known brands in the world. At MWV, we create packaging solutions that help shape some of the most recognized brands in the cosmetics and personal care, healthcare and pharmaceuticals, food and beverage, home and garden, media, specialty chemicals, and consumer and office products industries.

We’ve become a global leader in our industry by making our customers leaders in theirs. And every single one of our 23,000 employees is an essential part of this mission. Let MWV help you write your own success story.

MWV is a global leader in packaging and packaging solutions. Our fresh insights, innovative products, global manufacturing, and unparalleled service make us the partner of choice for many of the world’s most admired brands in the healthcare, beauty and personal care, food, beverage, home and garden, and tobacco industries. Our end-market expertise is also the foundation for success in our other businesses – Specialty Chemicals and the Community Development and Land Management Group.

We touch people’s lives every day, everywhere. We help people keep track of their medications (Dosepak®, and Shellpak® packaging), take care of their homes and gardens (Mixor® Trigger Sprayers) and their communities (Evotherm® asphalt). We develop products and solutions that not only grow our customers’ brands, but also improve our – and their – customers’ quality of life.

With about 15,000 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. But no matter where we’re doing business, we do things the right way – with a focus on integrity, sustainability, and positively contributing to the communities in which our employees live and work.

MWV is an Equal Opportunity Employer.

As a member of MWV’s Tobacco SBU, the Marketing Manager will be responsible for working under the direction of the Director of Marketing and Innovation to develop and implement market positioning/communication of core products while leading innovation projects from insight to product commercialization. He/She is constantly studying and analyzing the market to assess present and future needs, trends, competitors and points of differentiation MWV Tobacco should leverage. This individual will make proactive recommendations to optimize the key elements of the marketing mix and will work in collaboration with cross functional team members to drive results.
Support the development of business strategies for specific product lines/markets.
Develop and maintain an expert understanding of current and prospective market segments and target customer segments. Translates market data into recommended business actions.
Develop and communicate commercial-ready tools on value features and benefits of offerings
Develop a working knowledge of MWV platform capabilities for use in crafting end user based value added solutions.
Co-develop and use current MWV tools and marketing acumen to leverage and communicate value propositions to the Commercial Team.
Gather, interpret and communicate customer, competitive and market information to the organization.
Understand and co-develop pricing proposals for product launches by channel and for specific end user customers
Provide project management leadership to innovation project teams. WHAT YOU NEED TO SUCCEED

Bachelor’s degree (B.S.) from a four-year college or university in a discipline such as Marketing, Business, or Technology
Minimum 4-6 years of related work experience (CPG, Tobacco, Packaging, or Agency)
Knowledge of CPG Marketing or Tobacco preferred
Willingness to work with Tobacco brand owners on building and executing marketing strategies
Excellent verbal and written communication skills including strong presentation skills.
Project planning and organizing skills
Ability to work independently with minimal supervision and ability to work in teams.
Ability to initiate, manage and complete multiple tasks simultaneously.
Strong analytical skills in order to gather, compile and analyze data, graphically and with spreadsheets.
Solid decision making skills and ability to make fact based decisions.
Ability to think strategically and act tactically.
Strong communication and interpersonal skills, and the ability to successfully manage both internal and external customers.
Ability to work with cross-functional teams within a matrix organization.
Demonstrated leadership and teamwork qualities in a diverse and demanding environment.
Ability and willingness to travel internationally as needed
Some travel required - up to 30%

MeadWestvaco - 14 months ago - save job - block
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MWV is a global leader in packaging and packaging solutions. Our fresh insights, innovative products, global manufacturing, and unparalleled...