Marketing Manager-Database Marketing
TEN - Bonita Springs, FL

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I. Job Summary and Responsibilities:
  • Translate mail plans (direct mail) and other requests into the selection of data from the marketing database
  • Be accountable for accurate list order execution adhering to all schedules
  • Develop proficiency in use of internal modeling software
  • Manage merge/purge process through database for all campaigns
  • Produce back-end reports for all campaigns
  • Stay current with all changes to the database

II. Education/Experience:
  • 1+ years experience in direct marketing and/or list selection preferably in a publishing environment
  • Expertise in planning and organizing acquisition campaigns
  • Strong analytic background
  • Ability to communicate on all levels
  • Experience in Acxiom (Engage) software a plus

III. Knowledge, Skills, and Abilities:
  • Experience in direct and/or e-marketing preferably in a publishing environment
  • Experience in database marketing
  • Excellent verbal and communication skills
  • Strong Analytical background
  • Must be able to multi-task with attention to detail in a fast paced environment.

IV. Physical Requirements:
· The ability to sit for prolonged period of time and view computer screen.

V. Equipment/ Software Used:
  • Knowledge of SQL
  • Experience in using database selection software a plus
  • Proficient in Microsoft Office Products

VI. Work Environment:
· Work is performed in an office environment that is well lit and ventilated.

NOTE: This position description reflects management’s assignment of essential functions; it does not prescribe or restrict any other tasks that may be assigned