Marketing Promotions Copy Specialist (Internet / E-Commerce)
OpticsPlanet - Northbrook, IL

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Our Marketing Team is looking to add a high achieving proven marketer with extensive experience in managing online promotional campaigns. A strong candidate for this position must be able to create engaging promotional copy that will convince our customers that OpticsPlanet is the one-stop shop for all of their gear needs. To succeed in this position, a candidate must have a strong personality that comes across in their ideas and writing, along with an ability to understand the target demographic and promote to them. The candidate must show a strong understand of principles of promoting, showing, and selling products, building awareness, and developing brand identity in the retail/ecommerce industry. Day-to-day responsibilities include maintaining the online promotional calendar & campaigns themselves, creating copy for marketing, advertising, promotions and sales support materials, along with working with the product merchandisers. Understanding of email marketing is a requirement. The candidate must be capable of working in a team and collaborating with others. This is a full-time position in a fast-paced and growing company. Primary Duties and Responsibilities
  • Create and maintain online promotions along with effective promotional and communications material including campaign copy, rules for redemption, policies and more
  • Align our promotional efforts through various types of media channels especially email marketing and social
  • Help maintain the company's image and identity
  • Analyze stock and strategically find opportunities push products
  • Collaborate with sales, marketing, merchandising to help push sales
Qualifications, Skills & Requirements
  • Bachelor's degree required, with emphasis on Marketing or Advertising
  • Knowledge of the sporting goods, hunting, law enforcement, military, astronomy, birding and/or eyewear industries a plus
  • Working experience in ecommerce retail environment or at an ad agency is a must
  • Deep knowledge of multiple promotional channels especially Email Marketing
  • Extreme Attention to detail: style, copy & message
  • The ability to promote to a demographic with an extremely niche interest area
  • Strong knowledge of the English language: superb writing and verbal skills
  • Effective communication skills to keep projects on track and resolve any conflicts
  • Positive attitude and strong work ethics, ability to multi task and perform in a fast-paced environment is a must
  • A sharp mind with the ability to grasp concepts quickly and work out complex situations
  • Knowledge of SEO & online marketing concepts is a plus
  • High comfort level with software and technology especially Microsoft Office & the internet

OpticsPlanet - 19 months ago - save job - copy to clipboard