Responsible for fielding and/or conducting market research to gain consumer insights in order to evaluate consumer packaged product designs, market trends, competitive/competitor situations, shopper experiences/purchase journey and new concept ideas. Work with clients (either internal or external) to understand, define and document the overarching business objectives. Apply qualitative and quantitative techniques to produce substantiated recommendations and guidance based on the research findings.
Essential Duties and Responsibilities include the following.
§ Develop comprehensive market research studies that aid business units in making strategic decisions, develop go-go-market strategies, and win account business
§ Assist in the evaluation of marketing strategies relative to consumer packaged product and distribution channels while supporting the development and evaluation of major marketing campaigns and product release/introductions
§ Prepares timely, accurate and comprehensive research reports and analyzes and verifies the accuracy and techniques used in report generated by outside suppliers. This may require presenting data in the user requested formats (e.g. account driven presentations, etc.)
§ Supports the evaluation, selection, and methods of obtaining and interpreting information through various quantitative and qualitative methods. This may involve the use of online databases, Internet, various vendors, etc. in order to obtain relevant data
§ Participates on project teams and activities related to research, product development, strategic planning and customer markets, including designing and analyzing survey results. Facilitates the completion and analysis of research surveys
§ Knowledge and experience with traditional and innovative market research methodologies including qualitative and quantitative.
§ Ability to provide statistical analysis, business insight and qualitative interpretation of quantitative data
§ Negotiation skills, vendor relationship building, general business/marketing acumen
§ Other duties may be assigned.
Education and/or Experience
Bachelor’s degree; minimum of three to five years relevant Market Research experience, preferably in consumer products industry; or equivalent combination of education and experience. Knowledge and experience with traditional and innovative market research methodologies including qualitative and quantitative. Experience with primary and secondary research. Consumer products industry preferred.
Masco's ideal customer is a home improvement junkie with a thing for cabinets -- and a hand-washing fetish. The company is a leading...