Marketing Specialist
Great-West - Denver, CO

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This role researches, plans, implements, evaluates and tracks marketing communication projects for a specific market segment. Responsibilities may include brand awareness, product education, direct mail, public relations, special events management, and advertising.

Responsibilities & Qualifications:

Primary Accountabilities:
  • Works with the marketing agency on the design, production, and placement of marketing material
  • Provides recommendations for concept development and design layout of marketing materials based on experience and data analysis
  • Tracks, measures and analyzes the effectiveness of marketing materials. Responsible for providing strategic recommendations designed to increase the effectiveness of marketing campaigns.
  • Maintains compliance folder of marketing communications
  • Develops project plans, manages and monitors project progress.
  • Prepares status reports on marketing efforts.
  • Organizes the preparation of proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports.
  • Works with marketing database (using SeQuel) to create and quality management of direct mail queries.

Minimum Qualifications:
  • Bachelor's degree in related field or equivalent experience
  • Two years of relevant experience, including the demonstrated ability to manage develop and implement marketing programs and materials
  • Excellent composition and grammar, creative thinking, and communication skills
  • Analytical thinking, product and industry knowledge

About this company
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Great-West FinancialSM helps millions of Americans, their companies and employers build greater financial security. Headquartered in metro...