As a key member of the B2B marketing team, you will play a hands-on, critical role in building and executing marketing campaigns using Marketo. You have a high technical aptitude, an understanding of demand marketing and the ability to work in a fast-paced, changing environment. This is the perfect opportunity for someone looking to break into marketing automation and using the latest B2B marketing technology.
Email Execution : Are you happiest just after hitting the send button on a campaign? You will build out email campaigns in Marketo keeping in mind quality analysis and testing of campaigns prior to launch.
Testing Guru : You can’t imagine a world without testing or decisions without data to support. You’ll perform A/B testing on campaign elements to optimize conversions.
Reporting and Analysis : You love using data to gain insights, solve problems and plan strategies. You will monitor and analyze campaign performance.
Marketing Automation : You’ll use Marketo as your battle axe to build and execute marketing campaigns—activities include, but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, etc.
Database Marketing : You’ll understand the best ways to segment and verage the marketing database for efficient and effective campaign targeting.
Calendar Master : There is no way you would let someone receive spam so management of the internal email calendar to minimize list fatigue is a key priority.
Cross Functional Teamwork : You’ll team up with others in marketing, sales and development to understand business requirements and desired enhancements for marketing programs.
Go-Getter : You excel at managing multiple projects and tasks, and remaining detail-oriented and deadline driven.
Communicator : Your excellent written and oral communication skills are top notch.
Motivated : You want to learn and thrive with a fast-growing company.
A True Team Player : You have the ability to see the bigger picture and prioritize accordingly, and are dependable.
Highly Technical : You’ve mastered the use of several software programs and live to be better than everyone else on new B2B marketing technology.
PayScale, Inc. - 18 months ago