Set up, testing, execution and reporting on Marketo-based campaigns for lead management, lead nurturing, lead scoring and lead routing
Define, communicate, and implement new features and functionality within Marketo with the goal of continuously enhancing sales/marketing processes.
Render and execute global demand campaigns, with involvement in all aspects of the process from target identification to post-campaign reporting.
Construct views and dashboards within Marketo for all campaigns, leads, prospects, opportunities, pipelines, contact, account and revenue activities.
Educate internal marketing managers on Marketo, its capabilities and usage.
Experience executing marketing campaigns within Marketo, including list uploads, smart list development, set-up, testing, launching and scoring of campaigns and programs, and reporting on campaign analytics
Proficient Marketo administrator
3-5 years experience in a similar role
Ability to manage, improve and manipulate large data sets inside and outside of the system.
Ability to drive projects to completion
BA/BS or equivalent experience
Viralheat is an Equal Opportunity Employer.
All your information will be kept confidential according to EEO guidelines.
Viralheat - 4 months ago