Media Buyer(SEM)
R/GA - New York, NY

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Responsibilities: Implementing and managing all PPC and bid managed campaigns across search engines, DSPs and social media Working with the Media Director and Data and Analytics team to evaluate the success of PPC strategies and recommending and implementing enhancements Providing competitive insight and analysis Investigating new performance media opportunities and make recommendations Employing quality assurance principles to ensure campaigns are launched and operating as planned Implementing test initiatives such as landing page/ A/B testing, multivariate testing and offer testing Developing and managing paid search and display programs including keyword research, writing titles and descriptions, bid management and quality assurance testing Creating campaigns, ad groups and text ads using several search engine interfaces Managing all aspects of daily campaigns including adjusting cost per click bids, daily budgets, turning on/off adgroups, keywords and text ads to insure impression goals are met Managing display performance and data-driven buying through DSPs and exchanges Developing and sharing a wealth of knowledge and best practice in data-driven buying strategies. Implementing social media buys across Facebook Marketplace and Twitter Desired Skills " Experience 2 - 3 years of experience in online marketing Bachelor ’s Degree Experience buying through SEM bid management platforms, Google AdWords, Bing AdCenter , Facebook Markeplace, Twitter, Kenshoo, and DSPs. Detail oriented, analytical, good written and oral communications skills Web Analytics Expert (Google Analytics/Omniture SiteCatalyst) Computer skills including proficiency with Microsoft Office, particularly Excel (formulas, V-Lookup, pivot tables, etc.) Google Certification a plus
R/GA - 18 months ago - save job - block
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