Manages the facility specific implementation of marketing and public relations initiatives and programs that position hospital in a positive light in the local community;
Lead coordination with division functions to ensure customization appropriate for non-Houston market facility;
Plans and oversees facility level activities including such events as community health screenings, information sessions and physician outreach activities;
In collaboration with Division E-Communications Specialist, maintains the hospital’s website; Coordinates facility’s participation in community-oriented organizations and initiatives including Chamber of Commerce and other local organizations;
Handles first tier media queries and coordinates with Division Communication Specialist on all media relations; Manages the local H2U program.
Serves as the liaison between the hospital management and the division consolidated marketing function ensuring strong communications and encouraging collaboration. Reports to the Division Director of Marketing & Public Relations with a matrix responsibility to facility CEO.
Bachelor’s Degree in Related field and experience in marketing and public relations.
Minimum 2 years’ experience in a manager role in marketing and/or public relations.
Strong written and oral communication skills.
Ability to foster collaborative working relationships and function effectively within a matrix reporting environment.
Computer skills that will enable the development of correspondence, presentations and data tracking.
HCA Inc - 19 months ago