Nutrition-Product Marketing Manager-International
WE'RE ABOUT A BETTER TOMORROW.
Shaklee’s mission is to provide a healthier life for everyone, and a better life for anyone. As the number one natural nutrition company in the U.S., Shaklee has been making people healthier for over 50 years. And we've made it part of our job to make the planet healthier along the way -- from creating one of the first biodegradable household cleaners to becoming the first company in the world to be Climate Neutral and totally offset our carbon emissions, resulting in a net zero impact on the environment.
Our international business is undergoing explosive growth, and tomorrow’s growth will continue to come from developing and emerging markets like China, India, Brazil, and Mexico. Shaklee’s international group focuses exclusively on these growth sources to ensure we have the right products, the right communication strategies, and the right business opportunities for consumers in all of our markets. Employees in Shaklee’s international department are passionate about the world abroad, and are sensitive to cultural and sociological differences and contexts to ensure the Shaklee brand is compelling and relevant all over the world
The International Product Marketing Manager will be responsible for creating an international product strategy across our International Markets. He/She will be responsible for managing the portfolio of products we already sell, identifying new product opportunities to address unmet consumer needs, and managing product development for international projects. A significant responsibility will be to work with the U.S. marketing department to maintain a three-year pipeline of innovation and new products. This position requires ongoing collaboration with all of the international markets, and all corporate groups who support the international markets including Regulatory, R&D, and Market Research.
o Conduct comprehensive industry and competitive analysis to determine competitive benchmarks and positioning strategies.
o Conduct pricing analyses to ensure consistent price positioning across markets
o Develop and implement product obsolescence, reformulation, and discontinuation plans
o Ongoing line maintenance, including updates of product labels, collateral and packaging
o Oversee monthly product forecasts for each market with input from finance, operations and the local international markets
o Identify and conduct market research including concept testing, usage & attitude studies, both qualitative and quantitative
o Maintain accurate and updated timelines for the projects - Work closely with the R & D and legal departments to generate compelling
approved claims for products
o Develop launch plans and sales support collateral materials
o Bi- or multi-lingual skills preferred
o 2-3 years of combined product marketing and new product development & launch experience with consumer products. Experience in
Nutritional Products preferred .
o BA/BS/Bachelors degree in business, MBA preferred
o Excellent analytical skills, including financial analysis, competitive analysis and market research analysis.
o Experience in effectively planning and leading projects in cross functional teams, in a timely fashion
o Strong written and verbal communication skills; strong presentation skills
o Must work well with others
o Must work well under pressure
Shaklee - 12 months ago