Reporting to the Director of Strategic Marketing and Business Development, this position will manage product development and marketing of services offered to or sponsored by employers, including employer-sponsored insurance, self-funded products and wellness incentive products.
Requirements: Bachelor’s degree in related field (business, marketing etc.) required. Minimum of 7 years broad-based managed care industry experience required.
- Serve as subject matter expert for the strategic intent, development, and implementation of new products and enhancements. This includes analysis of competitors in this new space, customer research and identification/development of product needs and product positioning.
- Provide leadership within multi-functional work groups for products/initiatives in various stages of development, and coordination among internal stakeholders needed to develop and manage products.
- Manage on-going relationships with business partners and vendors; review product performance; create business and marketing plans, and optimize sales growth and profitability of products.
Other: Comprehensive knowledge of managed care and insurance company operations and regulatory environment required.
Optima Health - 21 months ago
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