Power SEO Specialist
ADP – Automatic Data Processing - Washington, DC

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At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP. Inspiring Innovation is a core value at ADP and in Dealer Services we offer integrated computing solutions to over 27,000 auto, truck, motorcycle, marine, recreational vehicle and heavy equipment dealers in nearly 90 countries worldwide.

At Cobalt , we are the leading provider of digital marketing solutions to automotive manufacturers and dealers in North America. To succeed, we invest in technologies, processes, programs and our people to continually improve the way we service and help our clients run their businesses. In 2011, ADP was named to Forbes list of the top 100 most innovative companies in the world.

Cobalt, a division of ADP Dealer Servcies is seeking a Power SEO Specialist.

Cobalt, a division of ADP Dealer Services is seeking an SEO Specialist II. The SEO Specialist II develops and implements effective search engine optimization strategies to drive consumers to the websites of assigned Cobalt customers, with the goal of generating increased targeted web traffic, and thereby increased lead generation. The SEO Specialist II utilizes knowledge of natural search engine listings and employs the following SEO techniques:

• Broad keyword analysis and selection of brand and long tail combinations
• Reviews key metrics across the full website to access effectiveness of strategy
• Competitive site analysis to evaluate on-page optimization
• Optimization of on page information including page content, meta tags, page titles, and descriptions
• Internal linking strategies to disperse value throughout the whole site
• Submission of sites to Google and Bing Webmaster Tools.
• May engage in inbound and outbound link placement
• May verify and optimize business and local listings for top search engines (e.g. Google, Bing, Yahoo)

The SEO specialist II collaborates with Cobalt Account Advocates and may engage directly with Cobalt customers and internal account team members (Sales Executives, Account Managers/Advocates, Digital Advertising Analysts, and Social Media Specialists) to achieve their strategic search engine optimization goals. The SEO specialist II should have the ability to articulate this knowledge in a clear, professional manner via verbal and written communications to the Cobalt internal teams and client on an as needed basis.

• Understanding of search engine optimization practices
• Demonstrated ability to execute search engine optimization activities
• Exceptional written and verbal communications skills
• Exceptional customer service skills
• Ability to multi-task in a fast paced, high tech environment
• Results oriented and attention to detail
• Demonstrated ability to respond to customers in a competent and professional manner
• Exceptional work organization skills
• Results oriented and attention to detail
• Ability to promote a commitment to excellence and continuous improvement
• Foundational understanding of Internet and mainstream information technology concepts
• Microsoft Word, Excel, Outlook
• Good business analysis skills
• Ability to be highly proactive in overcoming obstacles to project success


This position is responsible for developing, adhering to, and continually improving Cobalt homepage, as well as additional pages as appropriate, SEO strategies and services based on an analysis of the competitive marketplace which is used to maintain a level of consistent excellence in execution among the SEO Specialists. The SEO Specialist II develops, generates, and interprets periodic performance reports to analyze ongoing site traffic analysis, monitoring organic search placement, and evaluating the effectiveness of the overall SEO strategy.

The SEO Specialist II collaborates with and supports Account Advocates in achieving the customers' strategic SEO goals. That support includes teaming with the Account Advocate or Sales Executive in responding to any internal or client facing issues and inquiries in a timely and professional manner.

Once trained, this position requires in-depth knowledge of Cobalt website products and services utilized by Cobalt customers, as well as an understanding of how these products and services function individually and together to support the customers' strategic goals. The SEO Specialist II will have the ability to articulate this knowledge in a clear, professional manner via verbal and written communications to internal staff and on an as needed basis external clients.

Essential Functions:

o Monitor and analyze SEO tactics and strategies and make ongoing changes to improve performance metrics
o May analyze and assess SEO tactics across a large number of websites that were optimized by another SEO Specialist to determine accuracy, professionalism, and effectiveness and provide appropriate feedback as needed.
o Provide assistance in rolling out new SEO initiatives as well as development and analysis of results
o Research and monitor industry news, trends and local market opportunities
o Participate in process improvement activities and initiatives
o Help define and improve the business processes for fulfilling on Cobalt's proactive service offerings

Client Communications
o Professionally respond verbally and in written communications to external client as required
o Develop, document, and update SEO strategy

o Document all customer communication and optimization activity
o Prepare monthly performance reports and updates for clients
o Prepare internal performance reports as specified by management
o Help define and improve the business processes for fulfilling on Cobalt's proactive service offerings

o Communicate additional sales opportunities as appropriate
o Effectively work with other team members including Account Advocates and Digital Advertising Analysts as needed to achieve results.
o Relay customer strategies to internal SEO team members for SEO content creation and implementation
o Participate in teaming initiatives
o Provide constructive feedback to teammates ensuring effective strategy implementation
o Effectively work with other team members including Account Advocates, Digital Advertising Analysts, Social Media Specialists, Technical Support Specialists, Digital Solutions Managers/Sales Account Executives, and fulfillment partners.

• All other tasks and duties as assigned by management
• Perform all job functions with a positive, professional attitude

Experience, Skills, Academic:
• Ability to professionally interact with internal teams and external clients to solve customer SEO issues and questions
• Be able to effectively communicate and demonstrate the value of our SEO work to internal team and external clients
• Attention to detail with excellent organizational skills, superior time management strategies, and the ability to work with minimal supervision
• Proven ability to manage and complete tasks according to assigned timelines
• Ability to work independently and collaborate with cross-functional teams in a fast-paced and constantly changing environment
• Demonstrated ability to maintain poise under stress and to respond quickly, logically, and patiently to questions or requests
• Strong verbal, written and interpersonal skills demonstrated by delivering clear, correct and timely communications and effectively working with others, verbally and in written format.
• Flexibility to adapt to constant change
• Experience working in a corporate environment, preferably in high tech customer service environment
• Physical ability to perform all of the essential functions of the job

Education and Experience Requirements
• 2+ years' experience in search engine optimization, working with top search engines (e.g. Google, Bing and Yahoo!) is required
• 2+ years' experience in customer facing role required
• 1+ years of local search optimization and business and local listing experience preferred
• Understanding of technical architectural and web design preferred
• Experience with Search Engine Optimization concepts, current techniques and tools is required
• 1-2 years' experience in consumer Internet marketing is preferred
• 1+ years of written communications experience required
• Experience with basic HTML coding is required
• Proficiency in MS Office products (Excel, Word) required
• Bachelor's Degree from an accredited college or university is preferred

About ADP :

We power organizations with insightful solutions that drive business success. Consistently named one of the "Most Admired Companies" by FORTUNE® Magazine, and recognized by Forbes® as one of "The World's Most Innovative Companies," ADP has over a half-million clients around the globe and 60+ years of experience as a world-wide leader of business outsourcing solutions.

ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.


Job Category:
Digital Marketing

Area of Interest:
Search Engine Optimization

United States, Seattle, WA

About this company
Automatic Data Processing, Inc. (ADP) is engaged in providing business outsourcing solutions. ADP offers a range of human resource (HR),...