Principal Consultant-Digital Marketing Technology (mutiple US locations)
Merkle Inc. - New York, NY

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Who we are:
Merkle, a technology enabled, data driven customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. As a leading provider of fully integrated customer relationship marketing solutions, we provide the framework for organizations to apply quantitative strategies to their marketing programs across mass, direct, and digital media. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,000 employees globally, Merkle has offices in Boston; Columbia; Denver; Hagerstown; Little Rock; London; Minneapolis; Montvale; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco; and Shanghai.

At Merkle, we are avidly intent on being a company where exceptionally talented people want to work and clients want to do business. For more than 25 years, many of the world’s top brands, financial institutions and leading nonprofit organizations have partnered with us to maximize the value of their customer portfolios. Our clients include: GEICO, Dell, DirecTV, Microsoft, MetLife, Regions, Travelers, the National Multiple Sclerosis Society, the American Cancer Society, and Susan G. Komen to name just a few.

Our employees are engaged in solving complex client issues, and we work hard to ensure that we are keeping our employees happy – these things drive us. Merkle has been experiencing sustained 25% growth since 1989, with revenues of $315M in 2013 and a projected run rate of approximately $360M for 2014. We hire individuals that thrive in a growth environment. We are people centric culture and proud of the recognition we have received including:

Advertising Age A-List: “Agency to Watch in 2012”;

SmartCEO Magazine as a Future 50 Company ’11;

The Washington Post’s Post 200 ’13;

The Denver Post’s Top Workplaces ’13;

Pittsburgh Post-Gazette’s Top Workplaces ’12, ’13;

Baltimore Magazine’s Best Places to Work 2009, ‘10, ’11;

Our Needs

We are looking for digitally focused individuals to join and shape the fast growing Marketing Technology practice within Merkle’s Management Consulting Group. The group helps Fortune 500 marketing and technology leaders craft their customer marketing technology vision. Our focus on enabling capability assessments and recommendations across digital marketing technology, core database marketing infrastructure, and data integration combined with Merkle’s technology, analytics, and agency heritage gives us a unique value proposition to deliver on our recommendations.

As such, the marketing technology practice helps our clients understand:

Where they are today with respect to their enabling capabilities across the entire marketing technology ecosystem (digital, offline, multi-media, measurement, data management)

How their current state capabilities align to industry best practices, competitors, and their business needs

What technology initiatives and functionality will enable them to achieve their business goals, while crafting the vision of their future state from an enabling capability perspective

How to implement technology capabilities over time, detailing business benefits and value, while improving marketing and CRM performance

We are looking to grow our Marketing Technology Consulting Practice and are seeking an experienced digital technology consultant who can:

Drive a compelling marketing technology point of view related to the ability to utilize both known and anonymous information to inform multi-media marketing execution and decisions

Provide expertise, vendor knowledge, and industry best practices across digital technology components including:

Data Management Platform (DMP)

Digital Analytics and Measurement

Decision Management and Personalization

Tag and Pixel Management

Content Management

Demand Side Platforms (DSP) and Ad-Serving

Develop recommendations for how to best leverage information and technology to drive programs across all digital media channels including:

Display – specifically programmatic display across traditional and social media platforms




Paid Social


Outline how all CRM and digital technology components work together to support improved digital targeting or measurement capabilities

Translate digital technology investments into direct and measureable business results

Build relationships and manage client expectations by facilitating and driving client meetings and discussions, defining project objectives and approach, managing day to day delivery efforts

Support Merkle’s commercial interests in the execution of a consulting engagement including project definition, scoping, management, and delivery

Support business development activities including identification, proposal development, and other pursuit activities

Develop client relationship with senior level executives

Partner with other Merkle constituents in management consulting, digital agency, quantitative analytics, and technology deployment to ensure recommendations are in line with best practices and current thought leadership

Participate in practice building activities (e.g. conference participation, thought leadership development, market offering development, recruiting, asset development) and author case studies / white papers for internal and market consumption

Required Skills

Bachelor’s degree from an accredited college/university; Masters degree preferred. Course focus on engineering, computer science, marketing, or mathematics preferred.

5 – 7 years experience in digital marketing implementation and execution specific to site, display, mobile and search marketing.

Subject matter expertise in technologies and tools to support digital marketing media across at least 2 of the following digital channels: site, display, search, mobile and social.

Working knowledge of Customer Relationship Marketing (CRM) technical concepts and tools including relational databases, customer data integration, analytic modeling, campaign management and business intelligence systems.

Experience working in a digital agency, digital marketing provider, digital software provider, digital marketing organization or digital consulting firm.

Excellent structured communication skills with the ability to frame complex digital marketing, CRM and technical concepts in a way that facilitates discussion and deeper levels of understanding at our clients. Ability to bridge marketing and technology personnel.

Strong MS PowerPoint skills and ability to present to technical, business, and marketing audiences

Ability to engage at multiple levels within client organizations to influence decisions

Experience across multiple industries is a plus, with specific experience in Insurance, Wealth Management, Travel and Entertainment, Retail, B2B/High Tech, and Financial Services strongly desired

Ability to work in matrix environment and to serve as individual and team contributor, leading projects and initiatives

A self-starting orientation within a fast-paced environment with an intense desire/drive to “make things happen”

Preferred position location in Merkle core office locations ( NY, Boston, Baltimore, Denver) but must have the ability to travel about 50%

Required Experience

Merkle Inc. - 9 months ago - save job