Executes the strategic product plan to meet stated budget objectives for an optimal customer experience. This includes but is not limited to the product roadmap, product launches, key messaging and positioning, strategic areas of focus for marketing and recommended pricing and campaign strategy. Key responsibilities include: gathering market feedback and latest competitive product information, product planning and launches, influencing marketing strategy to meet local market needs, recommended product sales training, product support and results reporting and analysis. Serves as the product expert and acts as the champion for products within the local field organization. Provides local Product Marketing support; Center directs marketing plans and approaches for product and Product Marketing Manager ensures plan is implemented.
1.Implements and assists with the development of strategic and tactical marketing programs to ensure that the system achieves revenue, net gain and margin contribution goals.
2.Supports management with annual budget preparation and monitoring of operational expenditures through analysis of product, acquisition and retention program performance.
3.Works closely with all Marketing team to evaluate the effectiveness of marketing plans and tactics in meeting product strategy objectives.
4.Works with local engineering/operations and center product/operations management in the deployment of new products and enhancements including program
5.Ensures the necessary local market legal/regulatory policies are in place for local product deployments.
6.Collaborates with Center Product Marketing, Center Product Development and Center Pricing and Analytics, as well as local system functional teams e.g., Finance, Engineering, Sales, Field Service, Care, IT, Training and PR.
7.Executes pricing changes as necessary including the annual rate action plans and customer notifications.
8.Manages operational execution process to ensure that marketing plans are implemented successfully. Coordinates with local Field and Channel, Campaign Management, Campaign Management and Competitive Playbook Marketing Teams to ensure that marketing plans are optimized for effectiveness and efficiency, and delivered with a unified message to existing and potential customers.
9.Analyzes and reports market performance to ensure optimal PSU growth and maximize revenue generation.
10.Accesses researches and analyzes consumer behavior information to determine trends and identify opportunities for customer growth.
11.Collaborates with other departments to ensure program effectiveness and to identify areas of opportunity to drive added revenue.
12.Executes marketing plan set forth by center product marketing.
13.Analyses inventory report for CPE inventory versus current and projected usage e.g., strategy and tactics for local market CPE swap-outs.
14.Maintains a safe work environment and complies with all safety policies.
15.Performs other duties as assigned.
7+ years of experience in related field (marketing or business administration) or MBA and 5+ years experience in related field.
Proficient analytical skills with ability to think strategically and develop comprehensive detailed tasks and processes.
Experience developing pricing strategies and market assessments and analysis.
Demonstrated ability to launch products and services efectively and on time across a large customer base.
Demonstrated expectional verbal, written, presentation and organizational skills to articulate market vision and detailed tactical elements.
Demonstrated ability to work within a fast paced, multi-task deadline driven work environment.
Demonstrated ability to effectively work in cross-functional groups and gets results in a matrix organization.
Demonstrated ability to perfect the customer experience.
BS/BA highly desired. MBA preferable.
2+ years in a management role.
Experience in telecommunications industry.
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