Salary Range: £35k to £45k, 10% Bonus, Company Car Dept: Product Marketing
About the role
The successful candidate will lead on the creation and implementation of strategic marketing plans that are aligned to corporate strategic objectives, through a thorough understanding and research of market and product dynamics. This will include working closely with technical product managers, sales managers, channel managers and customer relations in business streams, as well as engaging with the market through key clients, trade associations etc. The ideal candidate will be a strong marketer with experience of working within a Standards environment.
Champion for the product portfolio:
Identify opportunities and develop strategic marketing plans for the portfolio
Working in conjunction with the Global Portfolio Managers to define and refine value proposition and customer messaging for assigned products and campaigns
Spread best practice across EMEA and influence other product portfolios
Manage and direct a dedicated Campaign Executive to ensure that marketing activity is aligned to product and business objectives
Drive lead generation activity in UK through the development of marketing campaigns, and tracking results to inform future plans working closely with Marketing Services
Launch new products and maximise the potential of existing ones.
Develop effective content for marketing campaigns for UK and sharing across EMEA.
Product training for UK sales, admin and client managers
Deliver presentations at events, to customers and industry groups in UK
Major bid support, and support during specific client visits
New product development
Influence global product R&D, and involvement in global product launches for sectors
Managing UK product launches, and providing support for local launches across EMEA
Identifying and driving new product developments to transfer across other portfolios
Market knowledge - develop and share knowledge on the industry sector and market & monitor competition
Produce product budgets and forecasts
Report to management on product/sector status.
Effective oversight of Risk and Sustainability plans to ensure they are aligned, integrated and deliver maximum business benefit, advising other Product Marketing Managers as required.
Educated to degree level or equivalent professional standard
Good understanding of the product portfolios and / or market(s) being addressed
An understanding and working knowledge of marketing and product management
With proven experience in either product marketing management or marketing communications
Strong management skills. An ability to support the development of other members of the team
Knowledge of principles and applications of National, European and International Standardisation an advantage.
Strong team player.
Evidence of strong networking and relationship building with internal and external customers/associations
Customer focused – credible with internal/external customers.
Authoritative, collaborative, organised & proactive
NO AGENCIES: We regret we are unable to take applications from employment agencies
BSI (British Standards Institution) is the business standards company that equips businesses with the necessary solutions to turn standards...