Product Marketing Specialist-Product Launch Management
Franklin Templeton Investments - San Mateo, CA

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Franklin Templeton Investments is a leading global investment management organization due to the efforts of our greatest assets - our employees.

We have over 8,500 employees working in 50 offices around the world, servicing investment solutions for our clients in more than 150 countries. We believe in our corporate values of putting clients first, building relationships, achieving quality results, and working with integrity. Our people are dedicated to delivering strong results and exceptional service to clients, team members and business partners.

For more than 65 years, our success has been a direct result of the talent, skills and persistence of our people. We are currently looking for qualified candidates to join our winning team.

As part of the Global Product Marketing team, the Product Launch Manager will work across the FTI organization globally to organize, plan, project manage and execute new product and share class launches. In this capacity, this individual will institute effective processes, communications and reporting tools to ensure that marketing efforts to support product and share class launches are planned and executed smoothly and effectively.

In addition, the individual in this role will take on responsibility for managing marketing communication initiatives of moderate scope, often in conjunction with other members of the Product Marketing team. Responsibilities may include development, management and optimization of the array of marketing materials needed to support the business globally and across the firm’s spectrum of investment products. Specific deliverables include (but are not limited to) sales pitch books, product profiles, client materials, product-related web content, and internal sales tools.

Responsibilities include:
Project Management & Project Planning – New Product and New Share Class Launches:

Work across the organization to set and communicate project objectives.

Prepare project plans & schedules; assemble stakeholders; and track projects against milestones.

Develop and manage project governance including project team meetings, status reports, etc.

Oversee that project communications including product education and marketing deliverables are developed and delivered in a high quality and time-sensitive manner.

Ensure that all requirements, project plans, and changes to commitment are communicated to all affected team members.

Manage relationships across the organization and navigate through organizational dependencies in order to ensure a successful product launch.

Develop and execute implementation, change, and transition plans.

Communicate with and influence internal and external stakeholders regarding key project objectives and steps and to ensure buy-in.

Share and socialize knowledge among team members.

Escalate issues to others with more experience and/or authority when necessary.

Administratively close out projects, conducting post implementation review, benefits review, lessons learned, publishing information, and implementing improvement opportunities. Prepare regular reports that communicate the status of initiatives across the organization, including senior management.

Product Marketing Management:
Partner closely with other members of the Product Marketing Team, Product Management, Product Insights and other constituencies to develop marketing stories for assigned projects.

Develop and support product-related marketing materials and content globally and across the firm’s spectrum of investment products

Seek to drive business results by identifying opportunities to enhance/strengthen our marketing materials and messaging.

Collaborate across Global Business Services to develop and produce marketing materials to support assigned product launches or marketing initiatives.

Oversee assigned marketing material development projects to ensure quality, proper execution, and timely completion. Review materials and communications for regulatory compliance and coordinate routing of material to required reviewers

Manage Partnerships:
Manage relationships and coordinate work between different teams at different locations.

Ongoing department related responsibilities:
Participate in department/division meetings.

Perform other duties as requested by department leadership


Ideal candidates will have:
3-5 years minimum product marketing and/or project management experience

Bachelor's degree or equivalent training

Experience working in a global organization

Finra Series 6 or Series 7

Strong project management skills

Understanding of and experience with developing marketing communications to support investment products and/or new product launches

Experience managing complex projects desirable

Understanding of international investment markets is a plus.

Prior experience in the asset management industry is highly desirable

Excellent verbal and written communication skills

Ability to communicate effectively both orally and in writing and to establish and maintain cooperative working relationships with persons contacted in the course of performing assigned duties including Company management and outside business associates

Strong attention to detail

Ability to work effectively amid ambiguity, and forge effective

Ability to work with minimal supervision

Ability to organize and prioritize workflow and to coordinate the work of others

Ability to maintain updated knowledge of procedures, products and activities of assigned area

Ability to adhere/respond to established time frames and schedules

Knowledge of business desktop applications (i.e.: Microsoft Word, Excel, PowerPoint, Access & Project, Windows, Visio, etc.) required

Ability to maintain a professional image

Work is performed without direction; participates in determining objectives of assignment; plans, schedules and arranges own activities in accomplishing objectives; work is reviewed for adequacy in meeting objectives

Solves problems of moderate scope and complexity, refers to policies and practices for guidance

Develops solutions to a variety of problems; ensures solutions are consistent with organization objectives

Flexible and able to succeed in an autonomous, dynamic, and highly functional team

Ability to influence and negotiate within own department and across the organization

This position may be required to travel to and from FTI offices

In addition to the dynamic and professional environment at Franklin Templeton, we strive to ensure that our employees have access to a competitive and valuable set of Total Rewards—the mix of both monetary and non-monetary rewards provided to you in recognition for your time, talents, efforts, and results.

Highlights of our benefits include:
Three weeks paid time off the first year

Medical, dental and vision insurance

401(k) Retirement Plan with company match

Employee Stock Investment Program

Tuition Assistance Program

Purchase of company funds with no sales charge

Onsite fitness center and recreation center

Onsite cafeteria

Franklin Templeton Investments is an Equal Opportunity Employer. We invite you to visit us at

to learn more about our company and our career opportunities.

Job Function



Primary Location


United States-California-San Mateo

Other Locations


United States-California-Rancho Cordova




Job Posting Date


Dec 27, 2012, 4:48:53 PM

About this company
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Franklin Resources believes a penny saved is a penny lost -- if it's not wisely invested. Operating as Franklin Templeton Investments,...