Public Relations Coordinator - CPG Industry
Silhouette Optical Ltd. - Troy, NY

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Public Relations CoordinatorCompany Overview: Silhouette Optical, Ltd., a Leader of Innovation, Style, and Service in the Optical Industry, has an opening for its Public Relations Coordinator Position. Silhouette Optical, Ltd., the United States of America subsidiary, of Silhouette International Schmied AG(www.silhouette-international.com), an Austrian eyewear manufacturer and industry leader for quality and technology, manufactures and distributes 2 brands in over 100 countries: Silhouette (www.silhouette.com) and adidas eyewear (www.adidas.com/eyewear).
Public Relations Coordinator Department: Marketing ServicesReports To: Marketing Services Manager Summary: The PR Coordinator reports to the Marketing Services Manager assisting the brands with digital and traditional communications, media, and special programs to effectively represent and publicize the company's products and services to customers, prospects and consumers.Essential Duties & Responsibilities: include the following. Other duties may be assigned.GENERAL PR DUTIES Maintains media contact lists with the appropriate national, trade and regional outlets. Works alongside agency(s) as day to day tactical contact/liaison Communicates U.S. PR status with International PR through regular reports Event marketing at variety of events including trade and consumer, includes set up,break down of event and interacting with guests, attendees and media Act as primary contact for all media inquiries that come in to Silhouette and adidas and support with write-ups, images and product samples as necessary Create media packages, schedule appointments and meet with key media and influencers at events and trade shows where the brand is present Must know the products, the features and benefits and positioning of each of the brands enough to engage in conversation with consumers, accounts and media Responsible for distributing all PR communication to the Trade media• Schedule and attend in-person deskside days with trade press (2-4 times annually) Edit press releases created by external agency(s) and International for accuracy and market-applicabilityAdidas PUBLIC RELATIONS: In addition to the above, duties specific to adidas Eyewear include: Regular tactical communication with adidas America, TMaG and adidas Outdoor PR to increase opportunities for product integration in brand initiatives Develop US-specific pitches and press releases, adapt and edit International releases, and distribute all to appropriate channels Accompany brand on 1-2 deskside days with consumer media each year SOCIAL MEDIA Maintain constant communication with International regarding upcoming activities, Campaigns and U.S. initiatives, and monitor platforms to respond to U.S. postingsMinimum Requirements: Associates Degree- Bachelors in Marketing or Communications preferred 4 years relevant experience in Public Relations - agency experience preferred Working experience in the Consumer Products industry is a plus Special Skills: strong writing and editing skills, strong communication skills Travel 10 – 15% 'Email resume to: Silhouettecareers@yahoo.comNO PHONE CALLS PLEASE – AND NO RECRUITERS – WE ARE ALREADY RETAINED' WITH A SEARCH FIRM.

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