Social Media and Reputation Management Specialist
L2T Media - Evanston, IL

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L2TMedia is seeking a Social Media Specialist who will be responsible for the management of social media properties and reputation monitoring for a number of major automotive clients. They will help grow and maintain active communities on Facebook, Twitter, YouTube, Google+ among other relevant channels, as well as work to strengthen clients’ reputation on popular review sites (i.e. Google, Yahoo, Yelp, DealerRater) by encouraging and monitoring customer reviews. The Social Media & Reputation Management Specialist will be charged with creating and maintaining a strong, branded voice for clients' online profiles. This position requires creativity, strong written communication skills, organization and a passion for emerging social trends. Incumbent to be forward- thinking, and would allow them to have a major impact and say in company decisions related to the Social Media and Reputation Management products.

Job Responsibilities
• Develop and publish engaging copy to support client objectives
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
• Proactively monitor and respond to questions and comments from community members and potential consumers on social media sites as well as popular customer review sites
• Utilize reporting tools to deliver monthly analytic reports to client and project management teams
• Develop and execute strategies to increase brand mentions and engagement within social media
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace
• BA/BS Degree in Marketing, Communication or equivalent
• At least 1 year of experience in relevant role in social media at an ad/interactive agency
• Very strong written skills with the ability to communicate in a concise manner
• Strong grasp on various social media analytic platforms, with the ability to source and summarize applicable data
• Automotive industry experience is a plus, but not required
• Proficient skills in Microsoft Office
• Basic knowledge of HTML preferred