Retail - Sales Manager
REI - Fremont, CA

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As the Retail Sales Manager you are a key member of the retail store management team. The Sales Manager reports to the Store Manager and leads a team of retail staff to deliver on business goals of sales, memberships, and service. The Sales Manager spends most of their time as an active, visible leader, motivating, directing, and coaching hourly staff. Specific responsibilities include:
  • Leverages tools, reports and insights to make appropriate business adaptations that result in increased sales and service.

  • Acts as an active visible leader; motivating, directing and coaching hourly non-management staff

  • Directs the execution of our core standards and overall visual direction to maximize sales.

  • Builds agile, service-focused teams to deliver on the evolving expectations of our customers.

  • Drives sales through all channels by maximizing selling behaviors. Capitalizes on all promotional events through successful event execution and staff excitement.

  • Delivers inspirational experiences for our members and customers through effective execution of outdoor programs and outreach.

  • Aligns with company direction and communicates critical company strategies and changes to teams as needed.

  • Recognizes and rewards team members to strengthen engagement and foster teamwork.

  • Provides dynamic and regular customer-focused feedback and engages in two-way dialogue.

  • Recruits and develops diverse leaders from inside and outside the organization.

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award''s inception – 16 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With 127 stores in 31 states, REI offers unique benefits to its more than 11,000 employees, including an excellent total compensation package, gear and apparel discounts, free equipment rentals, healthcare coverage for full- and part-time employees, generous retirement plan contributions, public transit subsidy, adoption assistance and paid sabbaticals after 15 years of service.

REI is proud to be an Equal Opportunity Employer.

  • Minimum of 3+ years of successful retail management experience

  • Demonstrated dynamic leadership skills with the ability to lead, motivate and develop future leaders.

  • Acts as an active visible leader; motivating, directing and coaching hourly non-management staff

  • Proficiency in interpreting and using retail financial metrics to drive key performance indicators.

  • Demonstrated ability to set standards and hold team members accountable.

  • Effective communication skills.

  • Commitment to deliver an outstanding customer experience.


At REI, we understand that benefits matter – we offer a competitive offering which includes:
  • Comprehensive health and well-being programs

  • A competitive bonus/ incentive program

  • REI Retirement Plan

  • Generous gear discount

  • Paid time off

  • Professional growth and development opportunities AND A work environment where RESPECT, INTEGRITY, and BALANCE are just a few of our fundamental values!

Category: Retail Sales

About this company
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REI is a national outdoor retail cooperative, committed to inspiring, educating and outfitting for a lifetime of outdoor adventures. Founded...